5 Things Leaders Must Do To Empower Lean Startup ... 5 Things Leaders Must Do To Empower Lean...

download 5 Things Leaders Must Do To Empower Lean Startup ... 5 Things Leaders Must Do To Empower Lean Startup

If you can't read please download the document

  • date post

    22-May-2020
  • Category

    Documents

  • view

    0
  • download

    0

Embed Size (px)

Transcript of 5 Things Leaders Must Do To Empower Lean Startup ... 5 Things Leaders Must Do To Empower Lean...

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    5 Things Leaders Must Do To Empower Lean Startup Continuous Innovation

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    Lean Hero’s Journey

    Read Eric’s Book

    Fail to Rally Support

    Small Win

    Business Revolts

    Big Success

    Cultural Change

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved 3

    An organization's ability to learn, and translate insight into action rapidly, is the ultimate competitive advantage.

  • BRANDING LEADS THE WAY EXISTING MARKET PROBLEM WELL UNDERSTOOD INNOVATION IMPROVES DIFFERENTIATION INCREMENTAL CHANGE

    PRODUCT LEADS THE WAY UNKNOWN / NEW MARKET

    PROBLEM NOT WELL UNDERSTOOD INNOVATION IS DRAMATIC

    RADICAL CHANGE

    Innovation Continuum

  • Innovation Continuum FINANCE

    BRAND

    LEGAL

    COMPLIANCE

    IT

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    WALK BACK FROM WALL STREET Number One

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    No legal requirement exists for publicly-traded companies to

    maximize returns to shareholders.

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    Behavior Incentived • Lower costs • Increase productivity • Increase sales • Quarterly profits

    This can only happen in existing markets.

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    Behavior Not Incentived • Understanding customers’ needs • Taking risk • Learning • Iterating on ideas to get them right

    In other words, all the requirements of Innovation.

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    Actions • Tell Wall Street you’re spending x$ on

    innovation that will lessen near-term returns • Compensate senior leaders for investing in

    innovation • Incentivize entrepreneurial activities

    Lessen the financial barrier to Innovation

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    CREATE A CULTURE OF SAFETY Number two

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    COMPLACENCY PASSION

    APATHY FEAR

    Urge Bold Behavior

    Pr ov

    id e

    Se cu

    rit y

    Bold w/o Safety = FEAR

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    Actions • Consciously reduce “fear of failure” through

    language and performance management • “Take arrows” for the innovators • Work with functional support organizations • Walk it like you talk it

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    REIGN IN THE LAWYERS Number Three

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    US Constitution “To promote the progress of science and

    useful arts, by securing for limited times to authors and inventors the exclusive right to their respective writings and discoveries.”

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    Patents are a Vanity Metric • Universities & large enterprises

    love to tout the # of patents they’ve earned.

    • There is no VALUE to society in the patent itself.

    • This is how Marketing took over “Innovation”

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    Patents Slow New Value • Patents are written for lawyers, not innovators • Patent litigation reduces profitability • Used often merely as protection • R&D stops research at issuance • Intellectual property rules run amok

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    Food for Thought Yesterday, there was a wall of Tesla patents in the

    lobby of our Palo Alto headquarters. That is no longer the case. They have been removed, in the

    spirit of the open source movement, for the advancement of electric vehicle technology.

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    Actions • Incentivize commercialization testing • Measure progress via LS validated learning • Establish legal guidelines for LS rapid

    experimentation • Teach LS to Legal to increase value

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    MENTOR NOT MANAGE Number Four

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    Mentor vs Manage • Manage when in execution mode

    – Mentor when searching or learning. • Manage when working with the “known”

    – Mentor when dealing with uncertainty.

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    Action: Lean Startup Mentors • Inspire • Encourage risk taking • Pivot or Persevere? • What’s the riskiest assumption? • Experiment to overcome conflict

    Mentoring is creating the environment for insight

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    LEAN STARTUP FOR MANY, NOT A FEW Number Five

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    Competitive Advantage • Better customer satisfaction and passion • Improved internal processes • Experimentation reduces “fear of failure” • Culture change = continuous innovation

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    Actions • Go beyond accelerator programs and

    innovation teams. • Teach everyone lean startup, from

    Accounting to HR to Product teams • NOT everyone will be innovators, but

    innovation can come from anywhere

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    So, Why Take This On?

    26

    Your company needs you. The WORLD needs you!

    It’s (potentially) HUGELY rewarding. It’s hard, but fun.

    EMPOWERING. CREATIVE. INSPIRATIONAL.

  • ©  2015  Moves  the  Needle  LLC    All  rights  reserved

    Thank you! @BrantCooper

    brant@movestheneedle.com

    mailto:brant@movestheneedle.com