1

“Ms. CMO,

5 Reasons Why you need Cloud”

Arun Cavale

@aruncavale

sg.linkedin.com/in/aruncavale/

“5 Things in 5 Minutes” Series No. 2:

2

You must

understand each

customer as an

individual - by

harnessing data on

a massive scale.

Get faster time to insight,

with minimal IT support

Respond rapidly to customer

and marketplace shifts

Gain a 360-degree view

of the customer

Reason #1:

You need Cloud analytics solutions to:

Demographicdata

Transactiondata

Interactiondata

Behavioraldata

Transactions

Orders

Paymenthistory

Usage history

Email / Chat

Call center notes

Web click-streams

In-person dialogs

Opinions

Prefer-ences

Desires

Needs

Character-istics

Demo-graphics

Attributes

Purchasestage

3

You must engage with

your customers in a

way that generates

optimal value at every

touch.

You need Cloud value chain solutions to:

Deliver the right

digital marketing and

experience faster

Work with and across the business

to understand and optimize the value

chain, with minimal IT involvement

Optimize marketing

across channels

Reason #2: Offer

Network

Advice

Product

Knowledge

Offer

Network

Advice

Product

Knowledge

Offer

Network

Advice

Product

Knowledge

4

You must optimize

marketing

execution and drive

culture and brand

to be authentically

one.

You need Cloud marketing transformation solutions to:

Get rapid access to critical

marketing applications, with

minimal IT involvement

Optimize their pricing,

promotion and product mix

across vendors to drive growth

Use social marketing

and collaboration to

drive innovation

Reason #3:

THE TWEET THAT KILLED MY COMPANY

5

You need Cloud

solutions to transform,

iterate quickly and

serve markets better.

Marketing technology is

prevalent for CMOs

Source: Gartner Webinar: “Profile of Marketing as a Major Technology Buyer,” Laura McLellan, October 2012.

Cloud and SaaS solutions are

now at the forefront of the

solution sets

Rapid experimentation,

“fail fast” philosophy need

Cloud

Reason #4:

6

Your peers are already using Cloud. And are gaining significant competitive advantage over those that do not use Cloud (You!)

Reason #5: