Social Media Marketing:

5 Steps to Success

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Plan Of Action• Choose which social media outlet to use

based on your target customers.• Know the personality types that are more

likely to purchase your product or service.• Choose the best outlet for your business!• Make sure to organize a content calendar

to plan ahead and schedule new content.

Did you know?

1 in 4 small businesses don’t have a strategy for social media marketing.

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Creating Content• Make content people WANT to view!• Engage your audience by having

content that is: – Informative– Sharable– Actionable– Relevant

As a marketer, NEVER be afraid to experiment with your content.

Use trial and error to see what your target audience responds best to.

4

Imagery Is Key• Make your content stand out by adding

visuals!• Studies show people are more likely to

remember the content of a post when accompanied by an image.

• Pictures and videos increase the amount of viewing space on a feed, decreasing the chance of people scrolling over your content.

Did you know?

On Facebook, 44% of users are more likely to interact with brands if they post pictures.

5

Engage with your Audience• Interact with your customers and fans

on social media.

• Being responsive can increase brand awareness across social media platforms and through word of mouth.

It’s important to respond fast and be genuine.

6

Measuring Metrics• Measuring metrics is one of the best

ways to track your return on investment, increase efficiency, and see what can be improved.

• Here are 4 metrics YOU should be keeping track of: – Shares across all social sites– Click-through-rates– Conversion rates– Traffic from social channels to their website

25% of businesses have no strategy in place for measurement.

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Sources• http://www.adweek.com/socialtimes/me

asuring-social-roi/472278?red=at

• http://sherpablog.marketingsherpa.com/social-networking-evangelism-community/facebook-image-shares/

• https://econsultancy.com/blog/62299-30-of-top-brands-have-dedicated-twitter-feeds-for-customer-service

• https://blog.zogdigital.com/2013/09/17/social-analytics-learn-report-turning-metrics-into-insight/