5 STEPS TO SOCIAL MARKETING FOR BUSINESS SUCCESSWanita Fourie

KEY LEARNING OUTCOME:

To have an understanding of the holistic approach to social marketing.

To identify the strengths and areas for development in your own business in order to achieve business success through social marketing.

WHO AM I

I am not a Gen Y Marketing qualifications for the SAQA Learning & Development Capability development Kaizen Change Management Project Management Business Management Online Social Marketing

THESE ARE THE 5 STEPS

Step 1: Articulate your business Step 2: Marketing Planning and strategyStep 3: Content/ InformationStep 4: Social Media PlatformStep 5: Measure, monitor and improve

WHAT STOPS PEOPLE FROM BEING SUCCESSFUL ONLINE

TimeMoneySkill LevelMindset

RESULTS RESULTS RESULTS

Social media has to be approachedfrom a clever and unique angle in order to gain real success.

Social media is instant, and it levels the playing field equally for everyone.

I want quick results

BluePrint

STEP 1: ARTICULATE YOUR BUSINESS

Vision statement 

Articulate what your business does 

3 Key objectives for the next year are: 

STEP 1: ARTICULATE YOUR BUSINESS

The type of customer I would like to attract 

My Product/ Service or Product line is 

National/ International/ area?

HINTS AND TIPS

If you create a Facebook page always add the name of the area where you are wanting to market

E.g XYZ business coach – Auckland

Translate your product into another language

STEP 2: MARKETING PLANNING AND STRATEGY

Research – Keyword Searches

Ensure there is a Market

Design / Develop / Order Sell

Engagement Interested Opt-In Customers / Sale

Suppliers and Distribution Processes

Processes and Systems to Achieve Customer Fulfillment

Marketing Strategy and Planning

Pro

duct

/ S

erv

ices

Cust

om

er

Sale

s Fu

nnel

MoneyBrandingThis cannot be copied or duplicated without giving credit to

BizCSI

PRODUCT/ SERVICE VALUE

What is the value you offer to your customer? Is there a market for it? Keyword searches Do you have a sales process in place?

Choose your niche

NICHE

The difference between believing what people want, and knowing exactly what they need, can be the difference between success and failure.

CUSTOMER SALES FUNNEL

What are the types of customers you would like to attract to your business?

Do you know how many people you connect with and how many actually buy?

Do you have a method of keeping in contact with your customers regularly?

Do you always fulfill the customers requirements?

Do you have a customer fulfillment process?

ONLINE PRESENCE & BRANDING

Do you have a brand? Are you searchable? How do your customers perceive you and

your product?

STEP 3: CONTENT/ INFORMATION

Message / Content

Newsletter Blogs Videos – Google Hangout

Webinars PostsE-Books

HERE’S THE THING ABOUT CONTENT

Make it conversational

Content is King

HINT & TIP

Turn your thinking around –

How would the customer think about this?

STEP 3: CONTENT/ INFORMATION

Message / Content

Newsletter Blogs

STEP 3: CONTENT/ INFORMATION

Message / Content

Videos – Google Hangout

Webinars PostsE-Books

STEP 4: SOCIAL MEDIA PLATFORM

WebsiteFaceboo

kFacebook Group

LinkedIn Compan

y

LinkedIn Personal Pinterest

Google + Youtube Pinterest

Twitter Mobile

WHAT ARE THE TOP 3 SEARCH ENGINE?

Facebook = no1

Google

YouTube

WHICH SOCIAL MEDIA PLATFORM IS RIGHT FOR YOU

Start by choosing 2 or 3 main platforms and then 1 or 2 secondary.

Websites

Groups - crowdsourcing

EventsBusiness pages

 Lead generation conversation rate in Pinterest is 15%.

If you are successful in bringing interest to a small group of people using Pinterest, your business many go viral.

Hint:Have a Pin PartyLearn what appeals to Pinterest

usersBe Visual

GOOGLE + AND GOOGLE HANGOUTS

GOOGLE PLUS

40% of marketers suggest Google+ as prominent tool to promote their business

Google started indexing Google+ content

TWITTER TIP

Promoted Tweets in timelines that explicitly ask people to download accompanied by a link increase URL clicks by an average of 13%. Promoted Tweets in search that feature this call to action also increase clicks by an average of 11%. (Source: https://blog.twitter.com/2013/tweet-tips-most-effective-calls-to-action-on-twitter)

MOBILE MARKETING

According to Portio Research, in 2012 there were 5.9 billion mobile users

The number 1 app on all phones is SMS 99% of all text messages are received More than 95% of all messages are read

within 5 minutes

Hint Have a proper Mobile Strategy in place

STEP 5: MEASURE, MONITOR AND IMPROVE

Customer Surveys Other e.g.: YelpComments Social

Media Channel

Social media Platform analysis

Customer Feedback+

SOME LEARNING ALONG THE WAY

Choose 2 or 3 main social platforms and 2 smaller ones. Get them right before you move on to something else.

Always take an holistic approach to your marketing efforts

Social marketing should be integrated as part of your business – not a chore

What works for one business may not work for another

Be present and online but not at the expense of the rest of your business

HOW MUCH TIME

15 min to half an hour a day More than that and you are either:

Unfocused – surfing the net, Lack planningHave become too big – need to

employ or outsource

This excludes time for writing a blog or a newsletter.

WHAT YOU SHOULD SPEND MONEY ON

Marketing strategy and planBrandingWebsiteAnything that needs to be ‘built’ where you do not have the expertise.

SUCCESS

Plan + Action +

Consistency = results

Questions