5 Steps to “Ooh and Aah” a Potential New Employer Using @Pinterest

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By @NandoRecruit Sr. Social Media Recruiter, NA, Social@Ogilvy @CharleneRecruit, Talent Recruiter, NA, OgilvyAction May 2013

Transcript of 5 Steps to “Ooh and Aah” a Potential New Employer Using @Pinterest

Page 1: 5 Steps to “Ooh and Aah” a Potential New Employer Using @Pinterest

By @NandoRecruit Sr. Social Media Recruiter, NA, Social@Ogilvy @CharleneRecruit, Talent Recruiter, NA, OgilvyAction

May 2013

Page 2: 5 Steps to “Ooh and Aah” a Potential New Employer Using @Pinterest

To kick off your job search, you’ll want to create a public board on the industry/career you’re curious about. Use the search box to enter key words and phrases to pull up relevant pins. Having a board solely dedicated on a new career or industry will increase your job search motivation, because having direct access to job “eye candy” will super-charge your visual cortex.

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Discover and maximize the use of the three secret pin boards Pinterest gives you access to. Log in, go to your boards’ section, and scroll to the bottom and activate your imagination. You’ll want to dedicate one board to the specific company you’re targeting.

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You want the focus to be on you, your personal brand and your experience. Pin your resume, and make sure it links to your LinkedIn profile, but that’s just the beginning; you’ll want to dissect your background in order to inspire the “ooh” factor in potential employers and recruiters. Pick your resume apart and pin your past employers, your educational institution and past volunteer experiences. For each item, use the description box to add a little spice and flavor to your pin, describe your experience at each company, a memorable project, a media placement, awards, or the even the reason you left (be transparent).

NAME:DON DRAPER

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Pin some of the company’s greatest accomplishments that have inspired you—and in the description, add text that reflects your reasons why you’d like to work for that company. You’ll also want to pin social causes the company participates and/or believes in—this will show alignment all around.

WINNING!

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Once you have created your board, work the link into your cover letter (if you’re still in 1955), job application, or even in a follow-up to an interview that you didn’t have the opportunity to showcase any earlier.

Hello!

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