5 Steps to Elevate Your B2B Social Media Campaign
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Transcript of 5 Steps to Elevate Your B2B Social Media Campaign
5 Steps to Elevate Your B2B Social Media Campaign
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Sarah KlothSEO Team Lead, Social Media & Content Marketing
TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
Competitor Analysis
Identify following, post frequency, shares, engagement, etc. to get insights about where they are and their success on each platform to establish opportunities.
SIMPLYMEASURED.COM
FANPAGE KARMA
TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
Brand Audit
Performing a social media brand audit will allow you to establish social items that need to be cleaned up and identify additional opportunities that you are not taking advantage of.
LIKEALYZER.COM
EYEBALLING EACH SITE
Linkedin, Twitter, Facebook Where is your audience?Who are industry influencers?
TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
Identify goals Find Your Voice Post Frequency Content calendar
TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
Identify Social Media Goals:
•Raise Awareness of Your Brand
•Drive more Traffic to Your Website
•Increase Total Conversions From Social Media
TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
Don’t Settle for “Boring”
• Leverage visual mediums •Write like you speak• Make people feel informed
TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
Content Calendar: -Tradeshows-Product Launches-Industry News-Curation-Company News-Press Releases-Employee Features-Awards -Blog Posts -Infographics-Videos -Paid Promotions
TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
Paid Campaigns: -Promote Tradeshows-Promote Product Launch -Increase Brand Awareness
-Example: If you owned a manufacturing company looking to increase exposure to the aerospace industry, you could choose to run social advertising targeting LinkedIn members with the job title of 'aerospace engineer' with tailored ad messaging that when clicked would push over to your aerospace industry webpage.
TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
Social Posting Pro Tip #2: Use Hashtags
TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
HASHTAGIFY.ME
TWITAG.COM
HASHTAGS.ORG
Formulate the Right Questions
Measure against Goals
Refine based on Data
TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
Google: “UTM Builder”
https://support.google.com/analytics/answer/1033867?hl=en
TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH
The benefits of a B2B social media presence are many, from increasing website traffic to building new business relationship. When done right, a B2B social media marketing presence can rival the creativity and appeal of some of the most popular consumer targeted social pages, and in return provide a measurable impact on your bottom line.
Remember, the truth is even top business decision-makers use social media. Be where your audience is.
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– Analyze your Twitter followers to give you insights about how you can engage with them better
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– Create simple connections between apps like Facebook, Dropbox, Instagram, Twitter, and Gmail. IF a new post is published on Facebook(the “this” event), THEN send me an email (the “that” event).
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– Schedule posts on all platforms
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– WordPress plugin that allows you to A/B test (split test) headlines against each other.
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– Spy on the social ads your competitors are running.
TOPFLOORTECH.COM @TOPFLOORTECH @SARAH_KLOTH