5 steps to building your college’s social media student ambassadors team
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5 Steps To Building Your College’s Social Media Student Ambassadors Team Slide 1 5 Steps To Building Your College’s Social Media Student Ambassadors Team
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Here are some tips to build your social media student ambassadors team for your college.
Transcript of 5 steps to building your college’s social media student ambassadors team
5 Steps To Building Your College’s Social Media Student Ambassadors Team
Slide 1
5 Steps To Building Your College’s Social Media Student Ambassadors
Team
5 Steps To Building Your College’s Social Media Student Ambassadors Team
Slide 2
Introduction Why a Social Media Student Ambassador Team? Engage with fellow students on social media platforms Create student-centered content Highlight your school’s specificity Watch your competition in terms of recruitment and retention
5 steps to building your college’s Social Media Student Ambassador Team
1. Gather your team2. Think diversity3. Establish clear rules4. Provide training for your social media student ambassadors5. Try and fail
Overview
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team
5 Steps To Building Your College’s Social Media Student Ambassadors Team
Slide 3
Social Media Student Ambassadors are an essential tool to implement your Social Media Strategy. They can help your college:
Engage with fellow students on social media platforms Create student-centered content Highlight your school’s specificity Watch your competition in terms of recruitment and
retention
Why a Social Media Student Ambassador Team?
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team
5 Steps To Building Your College’s Social Media Student Ambassadors Team
Slide 4
Whether they are looking to transfer to your school or start a brand new program, prospects just want to know they will be a good fit for your school.
Involving current students in your social media activities is one of the best ways to: ensure your prospects get the most out of their interactions with your school.
Engage with fellow students on Social Media platforms
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team
5 Steps To Building Your College’s Social Media Student Ambassadors Team
Slide 5
Who knows your school and its strengths better than your current students?
Student blogs are the best way to offer complementary, student-focused information to prospects.
First-year or graduate Ambassadors could be very helpful in providing information about the career services or the programs your school offers.
Create student-centered content
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team
5 Steps To Building Your College’s Social Media Student Ambassadors Team
Slide 6
Any successful social media strategy aims at making your school stand out.
Creating a fun, engaging contest or viral video requires focusing on what makes your school special.
Your students may be able to pinpoint elements that are not obvious to your marketing team and that you may be able to leverage to create successful, engaging campaigns
Highlight your school’s specificity
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team
5 Steps To Building Your College’s Social Media Student Ambassadors Team
Slide 7
By the time they attend your school, students will have come across many other school’s campaigns.
Your Ambassadors will be able to tell you why they were attracted by some, turned off by others and why they eventually chose your school.
Watch your competition in terms of recruitment and retention
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team
5 Steps To Building Your College’s Social Media Student Ambassadors Team
Slide 8
Here are 5 easy steps to build your College’s Social Media student ambassador team
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team
5 Steps To Building Your College’s Social Media Student Ambassadors Team
Slide 9
Start by gathering 3-4 highly motivated students who are passionate about social media.
Ask faculty to approach students about the program, see if your recruitment services have been approached by students who are interested in doing some work in social media.
Make sure to choose natural leaders who are both proactive and passionate about the school.
1. Gather your team
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team
5 Steps To Building Your College’s Social Media Student Ambassadors Team
Slide 10
Your Social Media Student Ambassadors should be representative of the population attending your school:
diversity of background, of gender, race, but also living situation (on-campus, off campus), and of year attended (freshman, senior, graduate).
2. Think diversity
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team
5 Steps To Building Your College’s Social Media Student Ambassadors Team
Slide 11
Will your Ambassadors be rewarded with money or credits? Your school may create a social media program through which
students could apply for a position as a Social Media Student Ambassador.
What type of content is expected? Will they have freedom of topic and tone? Are there any privacy issues that should be discussed before final approval?
How often should your Ambassadors post? Are missed deadlines acceptable?
How often will they meet? Who will they meet with? Marketing or recruitment?
3. Establish clear rules
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team
5 Steps To Building Your College’s Social Media Student Ambassadors Team
Slide 12
Help your Ambassadors meet the goals you will have created for them.
Provide them with tools and skills to help you be successful in your recruiting efforts. This may include WordPress workshops, video editing
classes, production tutorials, etc.
4. Provide training for your Social Media Student Ambassadors
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team
5 Steps To Building Your College’s Social Media Student Ambassadors Team
Slide 13
Don’t expect it to be perfect right away.
Your team’s learning curve may be steep but you will gather paramount knowledge to attract and retain your targeted student audiences in the long term.
5. Try and fail
Source: Higher Education Marketing – 5 Steps To Building Your College’s Social Media Student Ambassadors Team
5 Steps To Building Your College’s Social Media Student Ambassadors Team
Slide 14
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