5 Star Market - 561-266-4875

Becoming a 5 Star Company

Companies with Most 5 Star Reviews

Are the Market Leaders in Your Industry

Reviews will Make You A Fortune or Cost You One!

5 Star Market - 561-266-4875

New Marketing In Todays World Is Review Marketing Because Reviews

Are Trusted!

72% of consumers trust online reviews as much as recommendations from friends and family

Note: It is Illegal to post phony reviews or reviews by proxy (we won’t do it)

Source: Anderson, M. “Local Consumer Review Survey.” 2012; Available from: http://searchengineland.com/study-72-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-114152.

5 Star Market - 561-266-4875

Reviews Are Influential

4 out of 5 consumers reverse their purchase decision based on negative

online reviews.

Note: Contrary to what scammers say Negative reviews cannot be removed!Source: “Online Influence Trend Tracker.” Cone Communications, 2011; Available from:

http://www.conecomm.com/2011coneonlineinfluencetrendtracker.

5 Star Market - 561-266-4875

Almost Everyone Reads Reviews

Before dining or shopping, 93% of U.S. consumers check online reviews at least some of the time.

Source: “Poll: 93% of Respondents Check Reviews Before Dining or Shopping.” Street Fight, 2012; Available from: http://streetfightmag.com/2012/09/05/poll-93-of-respondents-check-reviews-before-dining-or-shopping/.

5 Star Market - 561-266-4875

• 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.CompUSA and an iPerception - June 2010

• 71% of online shoppers read reviews, making it the most widely read consumer-generated content.Forrester - January 2010

• 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.CompUSA and an iPerception - June 2010

• 71% of online shoppers read reviews, making it the most widely read consumer-generated content.Forrester - January 2010

The Importance Of Reviews

5 Star Market - 561-266-4875

• 90% of unhappy clients will not do business with the same company again.Rate Point - January 2010

• 95% of unhappy customers will return if an issue is resolved quickly and efficiently.National Association of Retail Marketing Services - January 2010

The Importance of Reviews Online

5 Star Market - 561-266-4875

• When asked how much they would be willing to pay for a service based on the quality of the service, consumers were willing to pay up to 99% more for an Excellent (5 star) rating than for a Good (4 star rating), depending on the product category.Kelsey Group - October 2007

WOW!!!

5 Star Reviews = Customer Trust

5 Star Market - 561-266-4875

Solution: A “Review Funnel”

5 Star Market - 561-266-4875

• Ask and remind customers to share their experience online, to please forward negative ones directly to you (not online)

• Drive customers to a destination designed to convert them into reviewers

• Guide each reviewer through selecting the best review site and completing a review

How a Review Funnel Works

5 Star Market - 561-266-4875

5 Star Market - 561-266-4875

5 Star Market - 561-266-4875

5 Star Market - 561-266-4875

Monitor Results – Respond to Reviews