5 stages of social media acceptance
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Transcript of 5 stages of social media acceptance
![Page 1: 5 stages of social media acceptance](https://reader033.fdocuments.in/reader033/viewer/2022051617/55a4eaf01a28abc15c8b4794/html5/thumbnails/1.jpg)
TH
E5 STAGES
of
SOCIAL MEDIAACCEPTANCE
Pete Matthew -
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Why?
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Platform
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HomeBase
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HomeBase
Embassy Embassy
Embassy Embassy
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HomeBase
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HomeBase
Outpost
Outpost
Outpost
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HomeBase
Comments
Forums
Chat Rooms
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1. SOCIAL MEDIA SCEPTIC
It’s all just a fad
I don’t need to be online
Who wants to hear about…?
Personal Brand
Income to my practice
Broad reach for my message
Vie
ws
Movin
g U
p
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2. RESIGNED ACCEPTANCE
Maybe there is something in this
I don’t think I know what to say/do
The technology scares me
Numbers of enquiries
Low cost of entry:
Both in money and time
Vie
ws
Movin
g U
p
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3. DIPPING YOUR TOES
Where do I start?
I’m just going to lurk for a while
I follow Stephen Fry andPete Matthew, but what next?
Use Lists/Groups/Pages
Update your profile
Great headshot, keywords, consistency
Vie
ws
Movin
g U
p
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4. ACTIVE USER
This is taking too much time
There is so much choice
How on earth do I focus my efforts?
Learn to batch tasks
Use dashboards
Get to know search and alerts
Vie
ws
Movin
g U
p
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5. SOCIAL NINJA
This is the most powerful tool ever!
Geography is no limit
I may just take over the world…
Try Facebook Ads
Create Online Products (non-reg)
Learn to Go Native
Vie
ws
Refin
em
ent
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The best book out there
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Module One
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Module Two
Module Three: Online Marketing
Module Four: Technology for Adviser Practices
…and more to come!
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Sign up at
https://advisertech.co.uk
£35 per month for access to
the current module and future modules.
Previous Modules can be added to
your subscription
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Q&A