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Transcript of 5 sketches on whiteboards.
![Page 1: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/1.jpg)
5 Sketches on Whiteboards
@glynthomas
![Page 2: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/2.jpg)
So, what is it you do?
![Page 3: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/3.jpg)
So, what is it you do?
Well … what I do is … I … well, wait … well I make it better. I make it more … designed and I make it more … better.
![Page 4: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/4.jpg)
THIS WON’T CUT IT
![Page 5: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/5.jpg)
So, what is it you do?
![Page 6: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/6.jpg)
What do I create with these hands?
![Page 7: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/7.jpg)
![Page 8: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/8.jpg)
![Page 9: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/9.jpg)
![Page 10: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/10.jpg)
My Job is to get people to invest in design
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![Page 12: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/12.jpg)
“ … if you don’t understand a business, don’t buy it.”
― Warren Buffet
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People only invest in what they understand
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EXPERIENCE DESIGN
Experience is not an attribute of the product - but rather the product is a means to achieve the experience.
![Page 16: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/16.jpg)
MINDSET 1
Design for the experience not for the product.
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What do I get for my money?
![Page 18: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/18.jpg)
Everyone is a designer
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![Page 20: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/20.jpg)
![Page 21: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/21.jpg)
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“Design isn’t finished until somebody is using it.”
― Brenda Laurel
![Page 23: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/23.jpg)
MINDSET 2
Are you holding yourself accountable for the outcome?
![Page 24: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/24.jpg)
![Page 25: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/25.jpg)
So, what is your process?
![Page 26: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/26.jpg)
So, what is your process?
WTF? I am creative, this isn’t a process, it just happens.
![Page 27: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/27.jpg)
![Page 28: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/28.jpg)
“If you can't describe what you are doing as a process, you don't know what you're doing.”
― W. Edwards Deming
![Page 29: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/29.jpg)
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OUR PROCESS
It helps design get done, when there is no designer.
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MINDSET 3
Be mindful of your process.
![Page 32: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/32.jpg)
The trees and the forest
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“Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan.”
― Eliel Saarinen
![Page 35: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/35.jpg)
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MINDSET 4
Keep in mind the context of the element you are designing.
![Page 37: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/37.jpg)
Let’s take stock
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Design thinking?
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Design thinking? Just follow the process?
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We have a missing ingredient
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![Page 42: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/42.jpg)
• Learn from failure • Make it • Creative Confidence • Empathy • Embrace Ambiguity • Optimism • Iterate, iterate, iterate
![Page 43: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/43.jpg)
• Learn from failure • Make it • Creative Confidence • Empathy • Embrace Ambiguity • Optimism • Iterate, iterate, iterate
![Page 44: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/44.jpg)
• Learn from failure • Make it • Creative Confidence • Empathy • Embrace Ambiguity • Optimism • Iterate, iterate, iterate
![Page 45: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/45.jpg)
EMPATHY
To be other than what you usually are.
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EMBRACE AMBIGUITUY
We don’t know what the answer is when we start.
![Page 47: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/47.jpg)
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“there’s no word in the Tibetan language for “creativity” or “being creative.” The closest translation is “natural.”
― David M Kelley
![Page 49: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/49.jpg)
We have become addicted to narrowing life to the
known, the measurable and certain.
![Page 50: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/50.jpg)
“there’s no word in the Tibetan language for “creativity” or “being creative.” The closest translation is “natural.”
― David M Kelley
![Page 51: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/51.jpg)
“Living without knowing”
- Don Draper
![Page 52: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/52.jpg)
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Our ability to act empathically or embrace ambiguity is tied to our
ability to tolerate uncertainty
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“There are 360 degrees, so why stick to one?”
― Zaha Hadid
![Page 58: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/58.jpg)
![Page 59: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/59.jpg)
MINDSET 5
Tolerate uncertainty then prioritise Empathy and Embrace Ambiguity in your work.
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THE DESIGN MINDSET
Design with your heart, your hands and your head
@glynthomas
![Page 62: 5 sketches on whiteboards.](https://reader035.fdocuments.in/reader035/viewer/2022070519/58f316011a28ab3d328b45b3/html5/thumbnails/62.jpg)
THANK YOU
@glynthomas