5 seo predictions you need to know for 2016
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Transcript of 5 seo predictions you need to know for 2016
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5 SEO Predictions You Need To Know For 2016
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“It’s the time of the year when you grapple with marketing budgets.
Thin again about what you need to stay relevant in Google.
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1. SEARCH IS MORE PERSONAL
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IMPROVED RELEVANCE
A Google search result thatknows what’s in my emailand my calendar
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WHAT SHOULD YOU DO NOWo Put the nail on the coffin on Keyboard level
data.o Plug user calendars to increase interaction on
a website.o Test Email Subject lines.
Google aims to be more relevant to you.
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2. RISE OF THE FACEBOOK APP
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WELCOME TO APPVILLE
Facebook is slowlybecoming the contentdistributing engine ofchoice.
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WHAT SHOULD YOU DO NOWo Add Facebook to your content syndicationProgram.o Facebook provides your deep links – and Google can access them.
Facebook has become a important part of the Marketing mix – even for B2B companies.
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3. TAILGATING VOICESEARCH
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TALKING TO A PHONE
It’s no longer “home depotseattle”. It’s now “where ishome depot near me”
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WHAT SHOULD YOU DO NOWo Add more context to website content.o If you are a “location – based” business be
sure to be relevant to the locale.
Don’t just consider the “long tail” optimize forconversational searches.
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4. PAY UPFRONT TO BEUPFRONT
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Google is not just the new aggregator….but
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….Usurps branded searches and dominates the first fold
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WHAT SHOULD YOU DO NOWo Time to start tracking “branding keywords”
contribution to traffic.o Invest in deep links to your offer/deal pages.
Google has leveled the playing field for your non- branded searches.
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5. INBOUND WITH PAID
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REVIEW INBOUNDSTRATEGY
Only having an Inboundmarketing strategy is notenough. It need to be amplified by paiddistribution.
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WHAT SHOULD YOU DO NOWo Have an “inbound marketing strategy”o Invest in “paid advertising”
An exclusive inbound strategy alone will not help deliver results.
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