5 SEO Mistakes You Can Fix Today
-
Upload
inbound-marketing-agents -
Category
Marketing
-
view
2.981 -
download
0
description
Transcript of 5 SEO Mistakes You Can Fix Today
Today’s SEO Team Two ways to ask questions today…
Type your question into the question pane in the right side bar.
Twitter - #SEOMistakes
1.
2.
Jeff EvansSEO Manager
Katie RedmondSEO Specialist
Bill FaethCo-Founder, CEO
#SEOMistakes
Keywords & Links
#SEOMistakes
Duplicate Content1
What is duplicate content?
Google’s definition:“Duplicate content generally
refers to substantive blocks of content within or across
domains that either completely match other
content or are appreciably similar. Mostly, this is not
deceptive in origin.”
#SEOMistakes
How do I locate duplicate content?
www.siteliner.com
#SEOMistakes
The results.
Drill down to see that this page has 66% duplicate content.
#SEOMistakes
This is the actual duplicate content.
#SEOMistakes
So, how is my website affected by this?
Lose your original content to Omitted Results:1.
#SEOMistakes
Multiple duplicate links means diluted link juice:2.
#SEOMistakes
Traffic Loss3.
#SEOMistakes
How do I fix it
#SEOMistakes
Write 100% original content on every single page of your website!
#SEOMistakes
#SEOMistakes
2 Keyword Theming
#SEOMistakes
What are Keyword Themes?
Keyword themes are groups of related keyword
terms that are grouped together based off of one
main keyword phrase.
#SEOMistakes
Why are keyword themes valuable?
#SEOMistakes
Google now believes you are trying to "keyword stuff" a page when you use the same phrase over and over
again.
You must now find relevant keyword phrases that compliment your main phrase and use multiple variations on each and every page of content.
What if I don’t use keyword theming?
This can lead to your site not ranking well, or worse yet, this guy can pull your
site from the results all together!
#SEOMistakes
Matts Cutts Head of Google’s Web Spam Team
Now What?
#SEOMistakes
In order to use the Google Keyword Planner, you’ll need to have a
Google AdWords account.
If you don’t have one already, you can set one up at
www.Adwords.Google.com
First you need to access the Google Keyword Planner.
#SEOMistakes
Just follow the prompts, enter some basic information about you and your business, and you’re ready to go.
#SEOMistakes
Next, login to your Google Adwords account.
#SEOMistakes
You’ll be presented with four different tools within the Google Keyword Planner (under “What would you like to
do?”):
#SEOMistakes
#SEOMistakes
#SEOMistakes
Enter that keyword into the field labeled “your product or service”:
And click “Get ideas”:
#SEOMistakes
#SEOMistakes
#SEOMistakes
3 Competitor Tracking
#SEOMistakes
Putting Your Competitors into the Google Keyword Planner
#SEOMistakes
#SEOMistakes
#SEOMistakes
4 User Experience Optimization
SEO can help bring traffic to your site, but how do you convert traffic into
leads & sales?
#SEOMistakes
1. Tell visitors exactly what you’re offering
2. Tell them why they need it
3. Make is easy for them to get it
#SEOMistakes
Examples of a great user experience.
#SEOMistakes
1. Tell visitors exactly what you're offering. The world's #1 project management tool.
2. Tell them why they can't live without it. Easy to use, reliable and it just works.
3. Tell them what they need to do to get it. Give Basecamp a try - It's free for 60 days
#SEOMistakes
Examples of a bad user experience.
#SEOMistakes
• No I didn't cut out the navigational menu. There is none!
• Modern designs of what?
• I need to give you my email address to just access your website?
I don't think so!
#SEOMistakes
• Red font color, contrasting color scheme, and confusing navigation leads to a bad user experience.
• Users find it difficult to read and navigate.
• Besides, when you open the site you hear a man starting to speak. Pre loading audio is a big no no.
#SEOMistakes
User Experience Summary
• Always have a clear "call to action" on your homepage.
• Think “what do I want a visitor to do next” and guide them to the next step?
• Your design concept should be easy to navigate. The less work a visitor has to exert the better!
#SEOMistakes
5 Image Optimization
Don’t
Do
#SEOMistakes
Why Optimizing Your Images is Important
#SEOMistakes
of web shoppers who have trouble with web site performance say they won’t return to the site to buy again
79%
#SEOMistakes
44% of them would tell a friend if they had a poor experience shopping online
#SEOMistakes
Google "PageSpeed Insights"
#SEOMistakes
Ouch, looks like a slow site!
#SEOMistakes
An easy tool to optimize images
Smush.it by Yahoo
#SEOMistakes
#SEOMistakes
Do image filenames and alt text still matter?
YES
#SEOMistakes
The filename - Search engines look at the image filename to see whether it provides any clues to the content of the image.
So if the image is about organic coffee, name the file organic-coffee.jpg.
#SEOMistakes
Image alt text - Again this is a place to enrich your images with targeted keywords.
Here is an example for organic coffee:<img alt="organic coffee" src="http://example.com/organic-coffee.jpg">
Both help to reinforce the major keyword themes of the page.
#SEOMistakes
Word of warning!
#SEOMistakes
Make sure the filename and the alt text reflects the content of the picture, and not artificially emphasized keywords unrelated to the image!
This can be pegged as keyword stuffing.
Leave the stuffing for Thanksgiving.
Bad things have happen to good people.
More SEO Resources
http://bit.ly/1hFd7wi
http://bit.ly/1laTLDs
Thanks.