5 SEO Mistakes that are Costing you Millions (Finance Edition)
-
Upload
powered-by-search -
Category
Marketing
-
view
74 -
download
2
Transcript of 5 SEO Mistakes that are Costing you Millions (Finance Edition)
5 SEO Mistakesthat are costing you millions.
#clicks2bricks
Why Do Title Tags & Meta Descriptions
Matter?● Show up in browsers ● Show up in search engine results pages● Show up in external websites (Facebook)
Good Title Tags:
Are under 55 characters in length
Are written for humans (appealing to emotions)Have primary keyword in them Are specific to what the user wants to find
Good Meta Descriptions:
Are under 150 characters in length
Are written to have buyers take action
Have primary keyword in them (bolded in results) Are specific to what the user wants to find
Why Schema Markup is Important:
Eye-catching, outperforms higher ranking listingsQuality results that helps buyers make decisions Captures valuable virtual real estate (knowledge-graph) Up to 30% more clicks & better search rankings
Why Internal Linking is Important:
Allows to user to discover relevant content
Helps Google understand content relationships Improves your rankings by establishing context
Fixing 404’s alone can generate 10-20% traffic increases