5 Secrets to Becoming an Online Rockstar - How to Use Video Marketing for More Visibility and...

5 Secrets to Becoming an Online Rockstar!

WITH

LOU BORTONE

COPYRIGHT 2013 LOU BORTONE WWW.LOUBORTONE.COM

Is this anything like you?Working your ass off, but you’re on a hamster wheel

Nobody knows you, so you don’t have enough clients in the door or cash in the bank

Wasting your time on Facebook and social media, because all that “promised” ROI isn’t happening

Your marketing falls flat, because your messaging is confusing or bland - so your brand is non-existent...

Your attempts at video marketing have been an exercise in futility, because no one has shown you how to do it right!

http://www.loubortone.com


GO FROM ONLINE OBSCURITY TO ONLINE ROCKSTAR5 SECRETS TO BECOMING AN ONLINE ROCKSTAR!


So what’s an online rockstar?Known, loved and respected online

Mega online visibility and influence

Sought after speaker and JV partner

Throngs of fans and followers

Financially successful and abundant

A “Secret Club?” Where do I sign up?






































ONLINE ROCKSTARSREADY TO JOIN THE CLUB? (OH, BY THE WAY, THESE ARE MY CLIENTS!)

MICHAEL PORT

JAMES ROCHE

MARI SMITHANDREA J. LEE

ALI BROWNNICK UNSWORTH

COOL CLIENTS, COOL OPPORTUNITIESLOU WITH CLIENT ALI BROWN AND SPEAKING AT AN INDUSTRY EVENT

Unknown vs. RockstarStill struggling

Roller-coaster revenue

No visibility strategy

Lackluster online marketing plan

Lack of focus

Well-known online

Multiple income streams

Highly visible with expert status

Solid marketing and branding plan

A little less conversation...

A little more ACTION!


Not your usual webinar!Are you tired of...

Too much information

Too much hype

Too many empty promises

The “gurus” get richer...

It’s time to get yours!




Real Training. Real Content.

Practical ideas you can use right away

Saving the best for last... so stay tuned

My goal is always to over deliver

There is nothing to buy today! No sales pitch...




Who is this for?

Service-based small business owners

Already have a “real” business - not a hobby

Ready for “online rockstar” success

You make and keep commitments

Willing and able to play big!



Who this is not for...Whiners and complainers

Anyone with a “victim” mentality

Peeps looking for a “quick fix”

People who make excuses

People not willing to do the work or invest in their biz


Here’s what we’re going to cover...

5 Secrets to Becoming an Online Rockstar

How to get the “I see you everywhere” effect

Why a core positioning is the lynchpin for your biz

Attract raving fans who become ideal clients

Turn “know, like & trust” into clients, cash and freedom!

How to make “rockstar” revenue!




Here’s the challenge...

We’re on total “Information Overload”

It’s a crowded, over-saturated marketplace

Seems like no one is listening - too much noise!

Your business is taking over your life

No one cares (until you make them care!)



STOP THE INSANITY!TOO MUCH NOISE...


The problem:

No one is opening your emails

You can’t fill your classes or workshops

Nobody cares about your freebie offers

No one is watching your videos

Hardly anyone attends your webinars



No one cares

According to CNBC, we’re spending 13 hours per week just on email!


Is it crowded in here?Email open rates are plummeting

According to Unbounce, people are more likely to survive a plane crash than to click on a banner ad!

Mequoda says 66% of new subscribers in an average list had no opens or clicks.

69% of subscribers say that “too many emails” is the number one reason they unsubscribe (via Hubspot)



It’s one thing to be “transparent,” but being totally invisible really sucks!

Been There.Hated That.


Lou 2000Shy, introverted and virtually unknown

Reluctant online entrepreneur

Didn’t know where to begin

Every “guru” had a different “magic bullet”

Blogs, articles, social media, email, content, speaking, books, SEO, yada, yada, yada...




Back to basics... (2001)I went back to my marketing/branding roots

I used what I learned at Fox (guerrilla marketing)

I developed a STRATEGIC online marketing plan

I used video marketing to create a distinctive and memorable brand identity!

I created a “core position”



ONLINE ROCKSTAR STATUS

STRONG POSITIONING LED TOVISIBILITY, CREDIBILITY & PROFITABILITY!

FUN, FREEDOM AND FLEXIBILITYVACATIONS, BASEBALL AND FRIENDS!


Become a Rockstar!Stand out and be noticed

Have a unique and memorable brand

Get your message heard (and acted upon!)

Break out from the crowd

Achieve online “fame and fortune”

More clients, more cash, more freedom

...And let’s not forget those awesome groupies!



FREEDOM, FAMILY AND FURRY FRIENDS!VACATIONS, FAMILY TIME AND HANGING WITH STELLA THE PUG!

LET’S GO FROM “NO ONE CARES”TO NICE & EASY

Before I tell you exactly how to do this yourself...


3 Common Mistakes

1.Focusing on the wrong stuff!

2.Chasing bright, shiny objects

3.Stay tuned for the biggie...




#1: Wrong Focus!

• “Which camera should I use?”

• How is having the “right” camera going to make you money?

• “It’s the strategy, schmoopie!”




#2: Bright Shiny Objects

If you think having Easy Video Suite is going to solve all your marketing or branding problems, you’re in for a rude awakening.

WordPress plugins are nice, but they don’t bring clients to your front door begging you to take their money!



How do you avoid these problems and focus on the right stuff so you can achieverockstar status?

It Starts with the 5 Secretsto Becoming an Online Rockstar!

Each of the 5 Secrets to Becoming an Online Rockstar Have One Thing in Common...

The common thread is “positioning”


Rockstar Positioning...

1.Brand Positioning

2.Content Positioning

3.Social Media Positioning

4.Video Positioning

5.Sales & Marketing Positioning




1. Brand Positioning

It all starts with a breakout brand

It’s the foundation of everything else you’ll do

It defines how you want to be known in the world

“Brands Have More Fun!” (and more customers!)



Branding Tip:Develop your “Who and do what” statement and your “Why you do it” statement!

Who and do what:Whom you help and what you help them do.

I help (target market) make/achieve/have(result)

WRONG: I’m a coach.

RIGHT: I help unknown entrepreneurs become Online Rockstars!

Develop a tag line that says something about who you are...

My Uncle Sal, the loan sharkI’m the guy to see, when somebody needs a broken knee!


2. Content Positioning

Once you’ve got a brand to stand on, you must have products and services to sell!

Creating compelling content... consistently!

Content is (still) king

Your content helps define and reinforce your brand

It’s where the revenue begins!



Content Tip:Create “first impression” content that is too good to be true. Make it absolutely irresistible...


Compelling ContentMake your irresistible offer your freebie opt-in

Make it a no-brainer for them to sign up

It all starts with the opt-in!

Get them in your camp, then wow them

“Sign up for my newsletter” won’t cut it!

You never get a second chance to make a first impression...




Offer something of valueDon’t be afraid to give away your best stuff!

3-part video series (higher perceived value)

High-end e-book or tip sheet

Make it interactive - Assessment, quiz, checklist

Help your audience consume your content!

Keep them coming back for more...



MY OPT-IN PAGESIMPLE & COMPELLING - WWW.BESTVIDEOTIPS.COM

http://www.bestvideotips.com

http://www.bestvideotips.com

NEW OPT-IN OFFERWWW.EASYVIDEOSTUDIO.COM


3. Smart Social Media

It’s a key visibility tool

Social Media is not going away!

Most of it can be automated

It actually works! (when you do it right)

Don’t forget YouTube as a social site



Social Media Tips:1. Pick 3 - Spend 302. Use the 80/20 Rule3. Be “Social Smart”


Smart Social Media

Pick just 3 social networks - Spend no more than 30 minutes per day engaging, sharing, updating

Use the 80/20 content rule: 80% giving/sharing (about THEM) - 20% promoting (about YOU)

Automate what you can - don’t waste time - use smart tools (Buffer, Hootsuite, BuzzSpice)




Being Social Smart

Use photos and graphics

Visuals are more fun and sharable

Leverage and repurpose social content

Same content - different platforms

Facebook, Pinterest, Twitter, LinkedIn, G+



TURN YOUR TEXT INTO GRAPHICS!USE QUOZIO.COM, RECITETHIS.COM, ILIKETOQUOTE.COM, ETC.

ONE MORE SMART SOCIAL TIP...AUTOMATE CONTENT WITH BUZZSPICE.COM


4. Create Kickass Videos

This is the game-changer!

THE fastest path to online visibility

Builds “know, like and trust” virtually overnight

Puts you on a whole new level

Using video on landing pages can increase conversion by 80% (EyeView Digital)




You gotta love video!Video works on so many levels!

Improves SEO

Drives Traffic

Increases Sales

Creates Visibility

Builds Branding



KickassVideo Tip:Start with your “must have” videos...•Home page “welcome” video•Tips series or expert video•Signature product video


Video Success StoriesAlmost too many to count!

Ali Brown - Biggest Online Launch Ever

Nancy Marmolejo - Tripled Conversations

Evelyn Gallardo - 0 to 100 Videos on YouTube

Nick Unsworth - Became a Social Media Expert

You simply cannot succeed without it




5. Master Marketing Plan

Bringing it all together in one cohesive strategy

Marketing makes all the difference - make or break

It’s all about your message

You have to know what to do when (and how)

Use the 6 Core Self-Promotion Strategies




6 Self-Promo Strategies1.Networking - 50/50 Networking Rule

2.Direct Outreach - “Earned Attention”

3.Referrals - Give before you get

4.Speaking - What is an AHSTIPTO offer?

5.Writing - Repurpose, repurpose, repurpose

6.Web - 3 Simple Benchmarks






Networking/ Outreach Tip:Contactually.com

5 Steps toRockstar Success1. Extreme Brand Makeover2. Constant Killer Content3. Smart Social Media4. Create Kickass Videos5. Master Marketing Plan


That Last Mistake...

No clear “core positioning”

Without your core position, you do not have a solid foundation on which to market your business!



Core Positioning drives leads!Leads = Clients = Cash!

LET’S GO FROM “NO ONE CARES”TO NICE & EASY

TIME TO TRAVEL!HOLLYWOOD TO TUSCANY TO COSTA RICA!

AN OFFER YOU CAN’T REFUSE...A FREE “SIT-DOWN” WITH THE GODFATHER OF VIDEO MARKETING


Will this system work for you?Apply for one of our “Core Positioning” sessions

Free session to work on your core position and see how to apply this to YOUR business

Speak directly with me and look specifically at your business and your situation

I charge $297 for an hour of consulting, so I take these conversations seriously...

Go to http://bit.ly/LouSession to fill out a short survey and apply



http://bit.ly/LouSession



Who should apply?People who are in business and who are serious about their business - no point wasting my time or yours if you’re not committed to success...

No “dabblers” or “tire kickers” please

Provide as much detail as possible on application

Ready to get to the “rock star” level of success







No cost. No catch.

But - obviously - I can only talk to so many peeps

If you’re interested, don’t wait - slots will fill fast

Fill out the application so I’ll be prepared to deliver some solid info for you...

Limited time & Limited availability. (No kidding)






What got you here, isn’t going to get you there.


The Big QuestionsWhether or not you are really serious and committed to doing what it takes to be successful in your business...

How much longer are you willing to do things that are no longer working?

How long will you go without having the money, the impact, and the freedom that you know is possible?






Tough LoveHow much longer will you wait?

How long will you go without having the money, the impact, and the freedom that you know is possible?

Are you stepping over dollars to save pennies?






Make the commitmentto yourself and your family.

Get all the help you need...To talk with me, visit: http://bit.ly/LouSession



Thank You!Questions?

To talk with me, visit: http://bit.ly/LouSession



5 Secrets to Becoming an Online Rockstar - How to Use Video Marketing for More Visibility and...

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