5 Search Metrics that Truly Matter [Episode 15] - Tuesday's Tips & Tactics: Inbound Marketing in 10...
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Twitter: #Kuno - @CPollittIU Tuesday’s Tips & Tactics 5 Search Metrics That Truly Matter
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This week’s episode looks at five search metrics that truly matter. The video explores important SEO metrics that aren’t typically available in many of the most popular analytics packages today.Over the last three years search engine optimization has substantially evolved, but the software to measure success has not. Watch the video to learn what analytics are important to track in order to account for the plethora of changes over the years and how to use Excel to monitor trends.Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/76498/5-Search-Metrics-that-Truly-Matter-Tuesday-s-Tips-Tactics-VideoTuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative’s Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.
Transcript of 5 Search Metrics that Truly Matter [Episode 15] - Tuesday's Tips & Tactics: Inbound Marketing in 10...
![Page 1: 5 Search Metrics that Truly Matter [Episode 15] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.in/reader035/viewer/2022070315/5554c4feb4c90503388b50a3/html5/thumbnails/1.jpg)
Twitter: #Kuno - @CPollittIU
Tuesday’s Tips & Tactics5 Search Metrics That Truly Matter
![Page 2: 5 Search Metrics that Truly Matter [Episode 15] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.in/reader035/viewer/2022070315/5554c4feb4c90503388b50a3/html5/thumbnails/2.jpg)
Twitter: #Kuno - @CPollittIU
Search Metrics That Truly Matter
![Page 3: 5 Search Metrics that Truly Matter [Episode 15] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.in/reader035/viewer/2022070315/5554c4feb4c90503388b50a3/html5/thumbnails/3.jpg)
Twitter: #Kuno - @CPollittIU
Search Metrics That Truly Matter
# of Keywords Driving
1. Traffic
2. Conversions
3. Customers
![Page 4: 5 Search Metrics that Truly Matter [Episode 15] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.in/reader035/viewer/2022070315/5554c4feb4c90503388b50a3/html5/thumbnails/4.jpg)
Twitter: #Kuno - @CPollittIU
Search Metrics That Truly Matter
![Page 5: 5 Search Metrics that Truly Matter [Episode 15] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.in/reader035/viewer/2022070315/5554c4feb4c90503388b50a3/html5/thumbnails/5.jpg)
Twitter: #Kuno - @CPollittIU
Search Metrics That Truly Matter
# of Branded/Non-branded Keywords Driving
1. Traffic
2. Leads
3. Customers
![Page 6: 5 Search Metrics that Truly Matter [Episode 15] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.in/reader035/viewer/2022070315/5554c4feb4c90503388b50a3/html5/thumbnails/6.jpg)
Twitter: #Kuno - @CPollittIU
Search Metrics That Truly Matter
![Page 7: 5 Search Metrics that Truly Matter [Episode 15] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.in/reader035/viewer/2022070315/5554c4feb4c90503388b50a3/html5/thumbnails/7.jpg)
Twitter: #Kuno - @CPollittIU
Search Metrics That Truly Matter
% of Unknown Keywords to Known
# of Unknown Keywords Driving
1. Traffic
2. Conversions
3. Customers
![Page 8: 5 Search Metrics that Truly Matter [Episode 15] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.in/reader035/viewer/2022070315/5554c4feb4c90503388b50a3/html5/thumbnails/8.jpg)
Twitter: #Kuno - @CPollittIU
Search Metrics That Truly Matter
![Page 9: 5 Search Metrics that Truly Matter [Episode 15] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.in/reader035/viewer/2022070315/5554c4feb4c90503388b50a3/html5/thumbnails/9.jpg)
Twitter: #Kuno - @CPollittIU
Search Metrics That Truly Matter
All Associated Ratios (Known, Unknown, Branded, Non-branded)
1. Visit to Conversion
2. Conversion to Customer
3. Visit to Customer
![Page 10: 5 Search Metrics that Truly Matter [Episode 15] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.in/reader035/viewer/2022070315/5554c4feb4c90503388b50a3/html5/thumbnails/10.jpg)
Twitter: #Kuno - @CPollittIU
Search Metrics That Truly Matter
![Page 11: 5 Search Metrics that Truly Matter [Episode 15] - Tuesday's Tips & Tactics: Inbound Marketing in 10 Minutes or Less](https://reader035.fdocuments.in/reader035/viewer/2022070315/5554c4feb4c90503388b50a3/html5/thumbnails/11.jpg)
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Twitter: #Kuno - @CPollittIU
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Twitter: #Kuno - @CPollittIU
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