Carlos Conde • Chief Tech. Evangelist@caarlco

5 RULES FOR GROWTH Lessons learned from Amazon

WORK BACKWARDS FROM THE CUSTOMER

1. PRESS RELEASE 2. FAQ

3. USER MANUAL

PUT THE CUSTOMER FIRST ...AND WORK BACKWARDS

#1

Define your Culture

‟2 PIZZA” TEAMS

A STRONG CULTURE CAN OVERCOME ALMOST ANY

POOR TECHNICAL DECISION

A WEAK CULTURE CAN'T BE SAVED WITH THE BEST

TECHNOLOGY

#2

Experiment Frequently

SEPARATE DECISIONFROM EVALUATION

SPEED OF ITERATION BEATS QUALITY OF ITERATION

11.6s Mean time between

deployments (weekday)

1,079 Max number of

deployments in a single hour

10,000 Mean number of

hosts simultaneously

receiving a deployment

30,000 Max number of

hosts simultaneously

receiving a deployment

DEPLOYMENTS AT AMAZON.COM

FAIL FAST FAIL LOW-COST

TO INCREASE INNOVATION LOWER THE COST OF FAILURE

#3

Learn from your failures

SUCCESS MAKE PEOPLE FEEL GOOD FAILURES MAKES PEOPLE BETTER

IF SOMETHING IS HARD REPETITION MAKES IT EASIER

GAME DAYS Simulation situations for

resilience engineering

#4

Build a platform

« The most radical and transformative of inventions are often those that empower

others to unleash their creativity – to pursue their dreams. »

– Jeff Bezos

PAY PER USE NO UP-FRONT COST

ON-DEMAND

#5

Focus on your business

« People think focus means saying yes to the thing you’ve got to focus on. But it means saying no to the hundred other good ideas that there are.

You have to pick carefully. I’m actually as proud of the things we haven’t done as the

things I have done. Innovation is saying no to 1,000 things. »

– Steve Jobs

MAKE A TO-DON’T LIST

1. Define your culture 2. Experiment frequently 3. Learn from failures 4. Build a platform 5. Focus on your business

« We've had three big ideas at Amazon and they're the reason we're successful:

put the customer first, invent, and be patient »

– Jeff Bezos

@caarlco

feedback / questions / get in touch: