5 Reasons you need a Marketing Asset Management Software
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Transcript of 5 Reasons you need a Marketing Asset Management Software
![Page 1: 5 Reasons you need a Marketing Asset Management Software](https://reader036.fdocuments.in/reader036/viewer/2022082804/546b899aaf795996668b5558/html5/thumbnails/1.jpg)
www.mindmatrix.netTwitter: @[email protected]
5 REASONS YOU NEED A MARKETING ASSET MANAGEMENT SOFTWARE
A whitepaper by Mindmatrix
![Page 2: 5 Reasons you need a Marketing Asset Management Software](https://reader036.fdocuments.in/reader036/viewer/2022082804/546b899aaf795996668b5558/html5/thumbnails/2.jpg)
www.mindmatrix.netTwitter: @[email protected]
www.mindmatrix.netTwitter: @[email protected]
Asset management—Importance
• Efficiency & effectiveness• Do more with less• Pull marketing• Content is the king• Brand building
![Page 3: 5 Reasons you need a Marketing Asset Management Software](https://reader036.fdocuments.in/reader036/viewer/2022082804/546b899aaf795996668b5558/html5/thumbnails/3.jpg)
www.mindmatrix.netTwitter: @[email protected]
www.mindmatrix.netTwitter: @[email protected]
Digital Assets
• Images and graphics• Documents• Presentations
![Page 4: 5 Reasons you need a Marketing Asset Management Software](https://reader036.fdocuments.in/reader036/viewer/2022082804/546b899aaf795996668b5558/html5/thumbnails/4.jpg)
www.mindmatrix.netTwitter: @[email protected]
www.mindmatrix.netTwitter: @[email protected]
Tackling asset management challenges
• Continuous asset development• Distribution of assets• Personalization• Brand management• Organization of assets
![Page 5: 5 Reasons you need a Marketing Asset Management Software](https://reader036.fdocuments.in/reader036/viewer/2022082804/546b899aaf795996668b5558/html5/thumbnails/5.jpg)
www.mindmatrix.netTwitter: @[email protected]
www.mindmatrix.netTwitter: @[email protected]
Centralize your library
• Common mistakes– Storing at multiple locations– Storing at local level– Storing on the cloud in an haphazard manner
![Page 6: 5 Reasons you need a Marketing Asset Management Software](https://reader036.fdocuments.in/reader036/viewer/2022082804/546b899aaf795996668b5558/html5/thumbnails/6.jpg)
www.mindmatrix.netTwitter: @[email protected]
www.mindmatrix.netTwitter: @[email protected]
Repurpose Assets
• Reduce• Reuse
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www.mindmatrix.netTwitter: @[email protected]
www.mindmatrix.netTwitter: @[email protected]
Asset Tracking
• Follow numbers and trends
![Page 8: 5 Reasons you need a Marketing Asset Management Software](https://reader036.fdocuments.in/reader036/viewer/2022082804/546b899aaf795996668b5558/html5/thumbnails/8.jpg)
www.mindmatrix.netTwitter: @[email protected]
www.mindmatrix.netTwitter: @[email protected]
Brand Control
• Uniform look and feel• Brand image• Brand audit
![Page 9: 5 Reasons you need a Marketing Asset Management Software](https://reader036.fdocuments.in/reader036/viewer/2022082804/546b899aaf795996668b5558/html5/thumbnails/9.jpg)
www.mindmatrix.netTwitter: @[email protected]
www.mindmatrix.netTwitter: @[email protected]
Access & Permissions
• Privacy• Editing rights and permissions
![Page 10: 5 Reasons you need a Marketing Asset Management Software](https://reader036.fdocuments.in/reader036/viewer/2022082804/546b899aaf795996668b5558/html5/thumbnails/10.jpg)
www.mindmatrix.netTwitter: @[email protected]
www.mindmatrix.netTwitter: @[email protected]
The Sales Enablement Angle
• 90% of collateral created by marketing is not used by sales
• Less than 50% of marketers believe they know what their sales persons want
![Page 11: 5 Reasons you need a Marketing Asset Management Software](https://reader036.fdocuments.in/reader036/viewer/2022082804/546b899aaf795996668b5558/html5/thumbnails/11.jpg)
www.mindmatrix.netTwitter: @[email protected]
www.mindmatrix.netTwitter: @[email protected]
The Sales Enablement Angle
• Use asset management to improve sales workflow