5 Reasons Why Social Media Is Hard
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Transcript of 5 Reasons Why Social Media Is Hard
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5 Reasons Social Media Is HardSeptember 2013
www.rallyverse.com@rallyverse
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If you’re a social media professional, chances are you’ve heard the following…
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“So, you play on Facebook all day?”
“Wait, you “listen” and “monitor” social media? On your phone?”
“140 characters? That’s it? That’s all you do?”
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People think your job is easy.
Well, there’s a lot they don’t know.
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But you know better.
Being a Social Media Professional isn’t easy.
Here’s why:
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1You’ve Got To Say Something Every Day, Many Times Per Day.
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Coming up with 5, 10, or 15 posts across multiple networks that are relevant and on brand takes a lot of creative energy.
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2When You Say Those Things, You Need To Sound Like You’re
Listening.
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Yes, you can plan ahead with a content calendar and your own marketing events, but you can’t ignore real-time conversations and trends. Which means you need to lean in, every day.
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3You Need To Have a Voice For Your Business
Or Brand
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If you’re lucky, you already know your brand and voice.
If not, you need to develop it in a way that connects with your brand and audience (and isn’t just your own personal voice).
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4Your Voice Needs To Be Distinct
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If you’re not careful, your voice might sound like “a twenty something who lives in a major city and likes to go out for libations after a long week.”
That is, “It’s Friday, Like this if you’re ready for happy hour!” doesn’t really work for everyone.
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5Your Fans and Followers Don’t Sleep
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This isn’t a 9-to-5 job.
Someone needs to respond to every comment and tweet, at night, on the weekends, and when you’re in a meeting.
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Remember:
Being a Social Media Professional Isn’t Easy.
It requires creativity, discipline, and focus. And the right tools and team.
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Don’t worry, though.
Rallyverse can help with that .