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5 Reasons to Take Actionon Building Your Personal Brand

Yooniko

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• New year, time for making resolutions • Pick positive attitudes and habits to add to your life • It's easier to think about adding things than trying to 'give up'

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Happy New Year!

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• And here are some reasons why…

This Might Be The Most Important Year Ever For Building Your Personal Brand

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• Higher graduation rates

• Millennials moving into management roles

• Growing need for companies to utilize the personal brands of their employees in order to present a stronger corporate brand

• Rise of the 'gig' economy

• A strong brand can demand higher salary

Because the workforce is getting more competitive

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Because people prefer to buy from other people, not faceless companies

• A personal brand must be powerful, discoverable and consistent

• Helps others in connecting with you

• Keep a clean, clear presence on the right platforms.

• LinkedIn is the most popular platform for professional purposes for recruiters (61 percent) as well as job seekers (34 percent)

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Because it can make or break your job search

• 93% of recruiters will use the online presence of a potential job seeker to decide if they will make the first cut to get an interview

• 94% of recruiters are active on LinkedIn, but only 36% of candidates are

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Because it's already impacting your life

• You already have an online brand and it already could be affecting your potential

• It's commonplace Google people before meetings, after cocktail parties, and upon receipt of emails

• Dell study found 75% of B2B buyers use social media to help them make purchasing decisions

• You can run an audit on your online presence to stay aware of what others may find

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Because your reputation and brand are your only true assets

• Very few skills and abilities are completely unique and directly generate wealth and happiness

• It's as much how you play the game as what cards you're dealt

• We have to offer something special - something unique and only possible through ourselves

• We need to identify this special something and find ways to speak about it

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Let's tackle this year and make every day count!

So what are you waiting for?

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