5 REASONS PROSPECTS ARE NOT FILLING OUT YOUR

CONTACT FORM

So your contact form on your economic development website is not converting the way you had hoped…

Did you know that less than 1% of economic development website users actually fill out a contact form?*

Source: Atlas Advertising High Performance ED Survey

Here are 5 reasons why your web visitors may be ignoring your contact forms…

1. YOUR PROSPECTS DON’T WANT TO TELL YOU WHO THEY ARE

If your website visitors want to remain anonymous, they will probably forego your contact form.

2. YOUR PROSPECTS DON’T KNOW WHAT THEY MIGHT RECEIVE FROM YOU

If your prospects are worried they may be added to a “spammy” email list if they provide contact info, you may want to rethink the content on your form and offer page.

3. YOUR CONTACT OR OFFER PAGE IS TOO GENERICIf your landing page or contact page is too generic and not offering audience-targeted content, you aren’t providing enough value or encouragement to your visitors…and they may skip right over your form.

4. YOUR CONTACT OR OFFER PAGE IS TOO LONGDon’t overwhelm your visitors by providing too much information to digest, they may leave before they even consider filling out your form.

5. YOUR CONTACT OR OFFER PAGE DOESN’T PLAY NICE WITH MOBILE

80% of internet users use their smartphones for viewing websites, making your offer page and form mobile responsive will make it easier for contacts to submit form information.

LEARN MORE

• Read more on this topic and learn what steps you can take to help increase your prospect list

• Websites as Lead Generation Tools

• What Would Happen if Your Organization Generated 10x the Inquiries from Expanding/Relocating Companies?

• Proactively Responding to Digital Prospects

• Community Systems’ LeadIQ