5 Reasons Mobile Websites are better than Mobile Apps

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Your mobile strategy 

The mobile sector is red hot. Consumers are using their internet enabled devices to browse the web, make

purchase decisions, consume information, connect with friends using Social Media, etc.

http://www.urmobile.com/

Your mobile strategy 

According to Gartner "By 2013, mobile phones will overtake PCs as the most common Web access device

worldwide".

http://www.urmobile.com/

Your mobile strategy 

1. Create a mobile website which can be accessed by any device with a browser

2. Create mobile apps for devices like the iPhone, Blackberry, Android, etc

Businesses getting ready to launch their mobile marketing programs have 2 options

Here are 5 reasons why starting your mobile marketing with building a mobile website is a better option.

http://www.urmobile.com/

Your mobile strategy 

Consumer Preferences According to eMarketer.com "Mobile users polled by Keynote Systems for Adobe reported a preference for mobile browsers to access virtually all mobile content. Their preference for mobile browsers extended to the retail category, with users showing a strong bias toward mobile browsers for accomplishing every mobile shopping task mentioned. Whether it was researching product and price info or sharing that information socially, mobile users would rather fire up a browser than a dedicated app."

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Your mobile strategy 

It is pretty clear that mobile websites are more convenient and are device agnostic.

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Your mobile strategy 

Marketing a Mobile Website vs Mobile App • There are thousands of mobile apps out there. For companies it will be a big challenge to stand out and get users to download their mobile app. • Users can find your mobile website via search engines, links from other websites, Twitter and links embedded in emails.

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http://www.urmobile.com/

Your mobile strategy 

Device Dependency • Mobile websites are generally device independent. • A mobile website will work on any internet enabled device with a browser. • Mobile Apps are device dependent - you will need to develop separate apps for the iPhone, the Blackberry and the Android.

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Your mobile strategy 

Cost • It is more expensive to develop 3 mobile apps (iPhone, Blackberry, Android) than to develop one mobile website.

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Your mobile strategy 

Complexity • Since mobile apps are device dependent - the mobile development team will have to focus on technology issues. • We think this time could be better invested in understanding the consumer and how to create a mobile strategy which supports the business objectives.

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Your mobile strategy