5 Reason Why QR Codes Failed to take offAnd what you need to do as a

marketer?

Picture Credits http://www.smoothplanet.com/album/20070522/20102007032.jpg

Remember QR CODES? The black and

white, 'find the way out puzzle' like

patterns, that were there, suddenly, on a lot

of print material---on newspapers, bus stop

banners, glossy magazine pages and even

on hand bills.

Well, why do you think you see Lesser Of Them Now?

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When the QR code was first invented for the

Japanese automotive industry, nobody had a

clue that it would quickly become one of the

most debated topics in mobile marketing.

To give the devil its due, the QR CODE DID enjoy IMMENSE POPULARITY and PROLIFIC

USAGE, at one point. Its fame, however, was

short lived. TODAY there are more discussions

about why it FLOPPED, than about how to use it.

What then changed the fate of the QR code?

Picture Credits: http://matthewjam.es/wp-content/uploads/2012/04/IMG_1198.jpg

Here's a take on why QR CODE MARKETING DIDN'T TAKE OFF— 5 primary reasons for the flop

Picture Credits: http://upload.wikimedia.org/wikipedia/commons/c/c9/Embraer_take-off.jpg

1Reluctance To Adopt:To begin with, not enough marketers saw the

point of providing ad space for the codes. The

entire concept of bridging the OFFLINE with the

ONLINE DIDN’T really RESONATE with

MARKETERS.

Picture Credits: http://cosmografik.fr/wp-content/uploads/2010/11/photosQR7.jpg

2Device DisappointmentsThough the QR code was potentially promising,

NONE of the MOBILE PHONES came with PRE-INSTALLED QR code READERS. Even worse,

there were no real benefits to the consumers,

even when they managed to install readers.

Picture Credits: http://divahound.com/wp-content/uploads/2012/10/QR-code-person-scanning.jpg

3Poor Mobile ExperienceOnce consumers SCANNED the code with their

readers, they often encountered

DISAPPOINTING mobile EXPERIENCES. From

bad User Experience to non-optimized sites,

when the experience didn't meet expectations,

prospective consumers were put off.

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4Poor ConnectivityThe technology presupposed that the entire

target audience has good CONNECTIVITY all

the time. UNFORTUNATELY, this wasn't the

truth especially in DEVELOPING COUNTRIES.

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5Inadequate Incentive For ConsumersThere WEREN'T any clear establishment of

BENEFITS for consumers to take the trouble to

INSTALL the READER, scan the code, connect

to the Internet and read the information.

Picture Credits: http://tomvassos.files.wordpress.com/2013/05/figure-33.jpg

SUMMARY:• Reluctance To Adopt:

• Device Disappointments

• Poor Mobile Experience

• Poor Connectivity

• Inadequate Incentive For

Consumers

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BUT,

"Is it the end of the road for the QR Code?”Picture Credits: http://images.fineartamerica.com/images-medium-large/end-of-the-road-nestor-

ps.jpg

Well actually NO.There are BRANDS that have DEVELOPED and

are continuing to develop STUNNING Qr CODE

marketing campaigns WITH equally stunning

RESULTS. Its just that they know how to use it

while others don't.

If you are interested on leveraging QR codes in

the way they should be, here's what you can

do...

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Curious and have questions???

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TALK TO US!

We're happy to

demonstrate how to make

your MARKETING work

better

marketing@xerago.com

Please feel free to reach us at marketing@xerago.com