5 Quick Wins to Higher Conversions
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Transcript of 5 Quick Wins to Higher Conversions
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alexdesigns.com/plan @alexdesigns
5 Quick Wins To Higher Conversions
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alexdesigns.com/plan @alexdesigns
Strategy is perfect for… Ecommerce, Saas, Landing Pages &
WordPress
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alexdesigns.com/plan @alexdesigns
65%Conversion Improvement
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alexdesigns.com/plan @alexdesigns
2001-2011 2012
2013 2014
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alexdesigns.com/plan @alexdesigns
2001-2011 2012
2013 2014
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alexdesigns.com/plan @alexdesigns
Hundreds of Ecommerce, Wordpress & Landing Pages
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alexdesigns.com/plan @alexdesigns
Over 5,000 A/B Tests
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alexdesigns.com/plan @alexdesigns
Testimonials
Bryan Eisenberg, Marketing Optimization Expert Keynote Speaker & New York Times Best Selling Author.
Alex has been one of our secret weapons for many years. Many of the great conversion results we got with clients was Alex executing on our advice. Of course clients loved him and you will too if you need better results from your design.”
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alexdesigns.com/plan @alexdesigns
Testimonials
Sandy Donovan, Ecommerce Website Owner
My conversion rate increased almost immediately after implementing initial recommendations and continued to climb as the rest of the changes were implemented to a 5x increase in conversion. Alex went above and beyond and did a great job with my Shopify store.
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alexdesigns.com/plan @alexdesigns
5 Quick Wins To Higher Conversions
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alexdesigns.com/plan @alexdesigns
1. Qualitative 2. Quantitative 3. Hypothesis 4. UVP & Language 5. Win Quickly
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alexdesigns.com/plan @alexdesigns
#1 Qualitative Data
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alexdesigns.com/plan @alexdesigns@alexdesigns
Understanding the why? • What is going on in the customers mind • Did you like my content • How can I improve my blog • What’s the next blog post I can write • These are opinions and aggregating it into person • We can them build customer personas visit !
!
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alexdesigns.com/plan @alexdesigns@alexdesigns
Find out the pains, problems and desires are from your ideal customers.
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alexdesigns.com/plan @alexdesigns@alexdesigns
Qualitative Tools
Visitors Tell You Secrets
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alexdesigns.com/plan @alexdesigns@alexdesigns
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alexdesigns.com/plan @alexdesigns@alexdesigns
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alexdesigns.com/plan @alexdesigns
#2 Quantitative Data
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alexdesigns.com/plan @alexdesigns@alexdesigns
Quantitative Tools
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alexdesigns.com/plan @alexdesigns
• 80/20 • Most trafficked pages • Most revenue pages • High bounce rate pages • Top Adwords by CR%
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alexdesigns.com/plan @alexdesigns@alexdesigns
Top Landing Pages by Traffic
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alexdesigns.com/plan @alexdesigns@alexdesigns
Landing Pages by Bounce Rate
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alexdesigns.com/plan @alexdesigns@alexdesigns
7 Top Traffic Page by Revenue
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alexdesigns.com/plan @alexdesigns@alexdesigns
Review Conversion & Goal Tracking
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alexdesigns.com/plan @alexdesigns@alexdesigns
Revenue & Heat Maps
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alexdesigns.com/plan @alexdesigns@alexdesigns
Adwords -“Search terms match type"
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alexdesigns.com/plan @alexdesigns@alexdesigns
How do people see your website?
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alexdesigns.com/plan @alexdesigns@alexdesigns
Heatmap
Recommendations • Make links pop • Move lower cost
items above fold • Make images clickable • Label best sellers • Footer looks like banners
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alexdesigns.com/plan @alexdesigns@alexdesigns
How do people see your website?
Schools and govt. agencies!still use this browser.!
You are getting a lot visits!from this demographic
IE Bounce Rate is Double
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alexdesigns.com/plan @alexdesigns
#3 Hypothesis
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alexdesigns.com/plan @alexdesigns@alexdesigns
Personas
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alexdesigns.com/plan @alexdesigns@alexdesigns
Control
• Too Busy / Salesy • What’s In It For Me? • Support for claims • Calories & Servings • Ingredients? • Want To Compare
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alexdesigns.com/plan @alexdesigns@alexdesigns
Test
• Clear • More Benefits • Support for claims • Calories & Servings • Ingredients? • Want To Compare
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alexdesigns.com/plan @alexdesigns@alexdesigns
Final Results
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alexdesigns.com/plan @alexdesigns
#4 UVP & Language
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alexdesigns.com/plan @alexdesigns
• Clear Headline • Clear Tagline • Don’t Make Me Think
!
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alexdesigns.com/plan @alexdesigns
#5 Win Quickly
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alexdesigns.com/plan @alexdesigns
Scale Wins Quickly
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alexdesigns.com/plan @alexdesigns
Try Ads & Retargeting
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alexdesigns.com/plan @alexdesigns
Try Ads & Retargeting
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alexdesigns.com/plan @alexdesigns
Leverage Other Channels
• Test Ads with Wins • Use Imagery from LPs • Target Based on Competitors
• Use Headlines from UserTesting • Retargeting Ads with Wins • Display Ads with Imagery from LPs • Determine Queries for Conversions
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alexdesigns.com/plan @alexdesigns
Every Website Is Unique
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alexdesigns.com/plan @alexdesigns
1. Qualitative 2. Quantitative 3. Hypothesis 4. UVP & Language 5. Win Quickly
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alexdesigns.com/plan @alexdesigns
5 Step Formula To Master Website Conversions
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alexdesigns.com/plan @alexdesigns
AlexDesigns.com