(5 minute drive time) · Melissa Morgan, Program Manager TVA Economic Development P.O. Box 292409...

Melissa Morgan, Program Manager TVA Economic Development P.O. Box 292409 Nashville, TN 37229-2409 615.232.6522 Office 615.584.4563 Cell [email protected]

Buxton Reports

7265 US Hwy 64, Oakland, TN (5‐minute drive time)

Complete Demographic Summary Report7265 US Hwy 64, Oakland, TN5 Minutes: 35.229134, -89.516602

February 9, 2012

Population Demographics

Percent Change

2000 Census

2010 Estimate

2015 Projection

1990 to 2000

2010 to 2015

Total Population 2,758 5,762 6,742 34.9% 17.0%

Population Density (Pop/Sq Mi) 240.72 502.99 588.51 34.9% 17.0%

Total Households 1,108 2,243 2,735 50.1% 21.9%

Population by Gender:

Male 1,383 50.1% 2,869 49.8% 3,349 49.7% 35.7% 16.8%

Female 1,375 49.9% 2,893 50.2% 3,393 50.3% 34.0% 17.3%

Population by Race/Ethnicity

2000 2010 2015 Percent Change

Census % Estimate % Projection %1990 to

20002010 to

2015

White 2,142 77.7% 4,402 76.4% 5,133 76.1% 44.7% 16.6%

Black 550 19.9% 1,222 21.2% 1,451 21.5% -2.0% 18.8%

American Indian or Alaska Native 14 0.5% 28 0.5% 29 0.4% 457.1% 4.2%

Asian 17 0.6% 29 0.5% 33 0.5% 1,969.3% 13.1%

Some Other Race 11 0.4% 27 0.5% 38 0.6% 1,231.0% 42.3%

Two or More Races 24 0.9% 54 0.9% 58 0.9% 6.3%

Hispanic Ethnicity 37 1.4% 151 2.6% 214 3.2% 171.1% 42.2%

Not Hispanic or Latino 2,721 98.7% 5,611 97.4% 6,528 96.8% 33.9% 16.3%

Population by Age



20002010 to

2015

0 to 4 195 7.1% 420 7.3% 557 8.3% 24.3% 32.6%

5 to 14 366 13.3% 723 12.6% 841 12.5% 10.4% 16.4%

15 to 19 166 6.0% 298 5.2% 357 5.3% 16.4% 20.1%

20 to 24 147 5.3% 325 5.6% 394 5.9% 27.9% 21.5%

25 to 34 388 14.1% 1,133 19.7% 1,084 16.1% 21.4% -4.3%

35 to 44 460 16.7% 758 13.1% 976 14.5% 37.6% 28.8%

45 to 54 432 15.7% 786 13.6% 856 12.7% 70.0% 8.9%

55 to 64 321 11.6% 678 11.8% 846 12.6% 83.6% 24.9%

65 to 74 183 6.6% 410 7.1% 528 7.8% 33.9% 28.8%

75 to 84 82 3.0% 188 3.3% 252 3.7% 17.6% 33.9%

85+ 18 0.7% 45 0.8% 51 0.8% 80.5% 12.0%

Median Age:

Total Population 37.8 34.8 36.2

Households by Income



20002010 to

2015

$0 - $15,000 108 9.7% 144 6.4% 152 5.6% -37.6% 5.4%

$15,000 - $24,999 103 9.3% 159 7.1% 177 6.5% -28.1% 11.6%

$25,000 - $34,999 114 10.3% 157 7.0% 169 6.2% 25.4% 7.9%

$35,000 - $49,999 259 23.4% 434 19.3% 495 18.1% 53.8% 14.1%

$50,000 - $74,999 274 24.7% 437 19.5% 490 17.9% 332.1% 12.1%

$75,000 - $99,999 95 8.6% 312 13.9% 424 15.5% 449.4% 36.1%

$100,000 - $149,999 92 8.3% 299 13.3% 400 14.6% 1,137.1% 34.0%

$150,000 + 62 5.6% 302 13.5% 428 15.6% 661.4% 41.5%

Average Hhld Income $59,410 $78,704 $86,480 32.6% 9.9%

Median Hhld Income $47,574 $61,474 $67,937 56.9% 10.5%

Per Capita Income $23,878 $28,352 $32,436 59.9% 14.4%

Employment and Business

Percent Change

2000 Census

2010 Estimate

2015 Projection

1990 to 2000

2010 to 2015

Age 16 + Population 2,160 4,552 5,264 41.5% 15.6%

In Labor Force 1,518 70.3% 3,353 73.7% 3,855 73.2% 57.6% 15.0%

Employed 1,448 95.4% 3,048 90.9% 3,435 89.1% 57.0% 12.7%

Unemployed 69 4.5% 282 8.4% 394 10.2% 67.2% 39.5%

In Armed Forces 2 0.1% 23 0.7% 26 0.7% N/A% 13.6%

Not In Labor Force 642 29.7% 1,199 26.3% 1,409 26.8% 13.9% 17.5%

Number of Employees (Daytime Pop) 737

Number of Establishments 105

Housing Units



20002010 to

2015

Owner Occupied 991 84.3% 1,943 78.7% 2,362 78.3% 54.5% 21.5%

Renter Occupied 117 10.0% 300 12.1% 374 12.4% 21.2% 24.8%

Vacant 68 5.8% 227 9.2% 282 9.4% 78.4% 24.3%

Total Housing Units 1,176 2,470 3,018 51.5% 22.2%

Vehicles Available



20002010 to

2015

0 Vehicles Available 61 5.5% 78 3.5% 73 2.7% 6.5% -7.0%

1 Vehicle Available 242 21.8% 369 16.4% 377 13.8% 47.6% 2.2%

2+ Vehicles Available 806 72.7% 1,796 80.1% 2,286 83.6% 55.7% 27.3%

Average Vehicles Per Household 2.00 2.40 3.00 2.5% 28.3%

Marital Status



20002010 to

2015

Married, Spouse Present 1,411 64.2% 2,970 64.3% 3,442 64.4% 42.9% 15.9%

Married, Spouse Absent 79 3.6% 168 3.6% 194 3.6% 148.2% 15.6%

Divorced 185 8.4% 391 8.5% 449 8.4% 76.2% 14.9%

Widowed 80 3.6% 167 3.6% 192 3.6% -12.4% 15.2%

Never Married 442 20.1% 924 20.0% 1,066 19.9% 29.6% 15.4%

Age 15+ Population 2,197 4,619 5,343 41.1% 15.7%

Educational Attainment



20002010 to

2015

Grade K - 8 107 5.7% 204 5.1% 202 4.4% -57.6% -0.6%

Grade 9 - 12 303 16.1% 313 7.8% 243 5.3% 34.9% -22.3%

High School Graduate 667 35.4% 1,442 36.1% 1,644 35.8% 43.8% 14.0%

Some College, No Degree 406 21.5% 928 23.2% 1,087 23.7% 96.3% 17.1%

Associates Degree 117 6.2% 365 9.1% 481 10.5% 126.2% 31.7%

Bachelor's Degree 206 10.9% 585 14.6% 748 16.3% 218.0% 27.9%

Graduate Degree 70 3.7% 160 4.0% 185 4.0% 101.1% 16.2%

No Schooling Completed 9 0.5%

Age 25+ Population 1,884 3,997 4,592 45.0% -0.6%

(C) 2010 Applied Geographic Solutions, Inc. (2010A Spring Release) All Rights Reserved, Alteryx, LLC.(C) Alteryx, LLC 2010

7265 US Hwy 64, Oakland, TN (5 minute drive time) Base Daytime Population and Business Summary

*This is representative of the households within the specified geography, and is not representative of core customers.

Buxton2651 South Polaris DriveFort Worth, TX 76137

02/09/2012

Tel: 817.332.3681Fax: 817.332.3686www.buxtonco.com

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Data Sources: Mosaic® USA is a registered trademark of Experian

Segment Count PercentTechnical Sales and Administrative 1 0.1%Administrative Support Workers 139 17.9%Executive Mangers and Administrators 77 9.9%Handlers Helpers and Laborers 22 2.8%Transportation and Materials Moving Workers 23 3.0%Machine Operators Assemblers and Inspectors 11 1.4%Private Household Service 0 0.0%Farming Forestry and Fishing 24 3.1%Construction Repair and Mining 29 3.7%Precision Craft and Repair 75 9.7%Professional Specialty Occupations 77 9.9%Protective Services 9 1.2%Sales Workers and Clerks 126 16.2%Sales Professionals 30 3.9%Other Services Site Based 114 14.7%Other Services Field Based 3 0.4%Technologies and Technicians 16 2.1%

Total Daytime Population 776 100.0%

7265 US Hwy 64, Oakland, TN (5 minute drive time) Base Daytime Population and Business Summary

*This is representative of the households within the specified geography, and is not representative of core customers.


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Data Sources: Mosaic® USA is a registered trademark of Experian

Employment Count Count Of Businesses0 -50 254

101-200 2201-300 151-100 1

Total 258

2 Digit SICCode Name 0-50 Employees 51-100 Employees 101-200 Employees 201-300 Employees 300+ Employees15 Building Construction-Gen Contractors 7 0 0 0 016 Heavy Construction Except Building 1 0 0 0 017 Construction-Special Trade Contractors 13 0 0 0 023 Apparel & Other Finished Products Mfrs 1 0 0 0 024 Lumber & Wood Prods Except Furntr Mfrs 1 0 0 0 027 Printing Publishing & Allied Industries 3 0 0 0 028 Chemicals & Allied Products Mfrs 2 1 0 0 032 Stone Clay Glass & Concrete Prods Mfrs 1 0 0 0 035 Industrial & Commercial Machinery Mfrs 3 0 0 0 037 Transportation Equipment Mfrs 3 0 0 0 041 Local/Suburban Transit & Hwy Passenger 3 0 0 0 042 Motor Freight Transportation/Warehouse 2 0 0 0 047 Transportation Services 2 0 0 0 048 Communications 0 0 0 0 050 Wholesale Trade-Durable Goods 9 0 1 0 052 Building Materials & Hardware 4 0 0 0 053 General Merchandise Stores 2 0 0 0 054 Food Stores 5 0 1 0 055 Automotive Dealers & Service Stations 7 0 0 0 056 Apparel & Accessory Stores 3 0 0 0 057 Home Furniture & Furnishings Stores 5 0 0 0 058 Eating & Drinking Places 17 0 0 0 059 Miscellaneous Retail 21 0 0 0 060 Depository Institutions 7 0 0 0 061 Nondepository Credit Institutions 2 0 0 0 064 Insurance Agents Brokers & Service 4 0 0 0 065 Real Estate 10 0 0 0 070 Hotels Rooming Houses & Camps 2 0 0 0 072 Personal Services 16 0 0 0 073 Business Services 20 0 0 1 075 Auto Repair Services & Parking 6 0 0 0 076 Miscellaneous Repair Services 5 0 0 0 078 Motion Pictures 1 0 0 0 079 Amusement & Recreation Services 3 0 0 0 080 Health Services 15 0 0 0 081 Legal Services 2 0 0 0 082 Educational Services 2 0 0 0 083 Social Services 1 0 0 0 086 Membership Organizations 12 0 0 0 087 Engineering & Accounting & Mgmt Svcs 11 0 0 0 089 Miscellaneous Services Nec 6 0 0 0 091 Executive, Legislative, And General Government, Except

Finance2 0 0 0 0

92 Justice, Public Order, And Safety 1 0 0 0 0

Retail Leakage and Surplus Analysis

The Retail Leakage and Surplus Analysis examines the quantitative aspect of the community's retail opportunities. It is a guide to understanding retail opportunities but it is not an analysis that indicates unconditional opportunities. The analysis is sometimes called "a gap analysis" or "a supply and demand analysis" and can aid in the following:

-Indicating how well the retail needs of local residents are being met-Uncovering unmet demand and possible opportunities-Understanding the strengths and weaknesses of the local retail sector-Measuring the difference between actual and potential retail sales

Understanding Retail Leakage

Retail leakage means that residents are spending more for products than local businesses capture. Retail sales leakage suggests that there is unmet demand in the trade area and that the community can support additional store space for that type of business.

However, retail leakage does not necessarily translate into opportunity. For example, there could be a strong competitor in a neighboring community that dominates the market for that type of product or store.

Understanding Retail Surplus

A retail surplus means that the community's trade area is capturing the local market plus attracting non-local shoppers. A retail surplus does not necessarily mean that the community cannot support additional business. Many communities have developed strong clusters of stores that have broad geographic appeal. Examples of these types of retailers include: sporting goods stores, home furnishing stores, restaurants, and other specialty operations that become destination retailers and draw customers from outside the trade area.

Examining the quantitative aspects (Leakage/Surplus) is only part of the evaluation of community's retail opportunities. Before any conclusions can be drawn about potential business expansion or recruitment opportunities, qualitative considerations such as trade area psychographics and buying habits must be analyzed in context of other market factors.

Interpreting Leakage Index

1.0 = equilibrium, meaning that demand and sales in the area being analyzed are in balance.

.80 = demand exceeds sales by 20%, meaning that consumers are leaving the area being analyzed.

1.2 = sales exceed demand by 20%, meaning that consumers are coming from outside the area being analyzed.

7265 US Hwy 64, Oakland, TN (5 minute drive time) Retail Leakage and Surplus Analysis


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Data Sources: Applied Geographic Solutions, Inc., Copyright 2009

Leakage/Surplus Index by Major Store Type

The quantitative comparison of retail leakage and surplus in the twelve major store types shown in the chart and table below provides an initial measure of market opportunities. Combining this analysis with the knowledge of the local retail situation will take the process of identifying retail possibilities one step further.

Figure 1 provides the leakage/surplus indices and following is the sales potential and actual sales for major store types.

Figure 1. Leakage/Surplus Index and Actual and Potential Sales by Major Store Types

Store Type Potential Actual Sales LeakageMotor Vehicle Parts & Dealers 14,894,242 308,733 0.0Furniture & Home Furnishing Stores 1,790,432 184,508 0.1Electronics & Appliance Stores 1,561,723 56,180 0.0Building Material & Garden Equipment & Supply Dealers 8,550,853 42,578 0.0Food & Beverage Stores 7,992,879 4,874,867 0.6Health & Personal Care Stores 3,508,108 4,839,989 1.4Clothing & Clothing Accessories Stores 3,123,294 28,233 0.0Sporting Goods, Hobby, Book, & Music Stores 1,200,416 0 0.0General Merchandise Stores 8,197,093 2,142,543 0.3Miscellaneous Store Retailers 1,820,312 458,680 0.3Foodservice & Drinking Places 6,158,041 2,493,082 0.4

Total 58,797,392 15,429,393 0.3



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Sub-Categories of Motor Vehicle Parts & Dealers

Store Type Potential Actual Sales LeakageExpenditures at Automotive Dealers 12,941,810 201,409 0.0Expenditures at Other Motor Vehicle Dealers 860,778 2,428 0.0Expenditures at Automotive Parts, Accessories, and Tire Stores 1,091,654 104,897 0.1

Total Motor Vehicle Parts & Dealers 14,894,242 308,733 0.0



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Sub-Categories of Furniture & Home Furnishing Stores

Store Type Potential Actual Sales LeakageExpenditures at Furniture Stores 965,893 93,983 0.1Expenditures at Home Furnishing Stores 824,539 90,525 0.1

Total Furniture & Home Furnishing Stores 1,790,432 184,508 0.1



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Sub-Categories of Electronics & Appliance Stores

Store Type Potential Actual Sales LeakageExpenditures at Appliance, Television, and Other Electronics Stores 1,180,166 56,180 0.0Expenditures at Computer and Software Stores 320,932 0 0.0Expenditures at Camera and Photographic Equipment Stores 60,624 0 0.0

Total Electronics & Appliance Stores 1,561,723 56,180 0.0



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Sub-Categories of Building Material & Garden Equipment & Supply Dealers

Store Type Potential Actual Sales LeakageExpenditures at Home Centers 3,088,273 0 0.0Expenditures at Paint and Wallpaper Stores 174,651 0 0.0Expenditures at Hardware Stores 605,804 0 0.0Expenditures at Other Building Materials Dealers 4,018,313 42,578 0.0Expenditures at Outdoor Power Equipment Stores 105,822 0 0.0Expenditures at Nursery and Garden Centers 557,989 0 0.0

Total Building Material & Garden Equipment & Supply Dealers 8,550,853 42,578 0.0



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Sub-Categories of Food & Beverage Stores

Store Type Potential Actual Sales LeakageExpenditures at Supermarkets and Other Grocery (except Convenience) Stores 6,880,317 4,639,354 0.7Expenditures at Convenience Stores 373,308 235,513 0.6Expenditures at Specialty Food Stores 222,404 0 0.0Expenditures at Beer, Wine, and Liquor Stores 516,850 0 0.0

Total Food & Beverage Stores 7,992,879 4,874,867 0.6



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Sub-Categories of Health & Personal Care Stores

Store Type Potential Actual Sales LeakageExpenditures at Pharmacies and Drug Stores 3,063,502 4,807,428 1.6Expenditures at Cosmetics, Beauty Supplies and Perfume Stores 121,186 32,561 0.3Expenditures at Optical Goods Stores 109,137 0 0.0Expenditures at Other Health and Personal Care Stores 214,282 0 0.0

Total Health & Personal Care Stores 3,508,108 4,839,989 1.4



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Sub-Categories of Clothing & Clothing Accessories Stores

Store Type Potential Actual Sales LeakageExpenditures at Men's Clothing Stores 148,037 0 0.0Expenditures at Women's Clothing Stores 569,579 0 0.0Expenditures at Children's and Infants' Clothing Stores 119,972 28,233 0.2Expenditures at Family Clothing Stores 1,215,345 0 0.0Expenditures at Clothing Accessories Stores 51,783 0 0.0Expenditures at Other Clothing Stores 145,020 0 0.0Expenditures at Shoe Stores 410,404 0 0.0Expenditures at Jewelry Stores 426,980 0 0.0Expenditures at Luggage, and Leather Goods Stores 36,173 0 0.0

Total Clothing & Clothing Accessories Stores 3,123,294 28,233 0.0



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Sub-Categories of Sporting Goods, Hobby, Book, & Music Stores

Store Type Potential Actual Sales LeakageExpenditures at Sporting Goods Stores 466,010 0 0.0Expenditures at Hobby, Toys and Games Stores 284,819 0 0.0Expenditures at Sew/Needlework/Piece Goods Stores 65,865 0 0.0Expenditures at Musical Instrument and Supplies Stores 75,753 0 0.0Expenditures at Book Stores and News Dealers 202,708 0 0.0Expenditures at Prerecorded Tape, Compact Disc, and Record Stores 105,262 0 0.0

Total Sporting Goods, Hobby, Book, & Music Stores 1,200,416 0 0.0



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Sub-Categories of General Merchandise Stores

Store Type Potential Actual Sales LeakageExpenditures at Department Stores excluding leased depts. 3,924,626 0 0.0Expenditures at Warehouse Clubs and Super Stores 3,655,363 0 0.0Expenditures at All Other General Merchandise Stores 617,104 2,142,543 3.5

Total General Merchandise Stores 8,197,093 2,142,543 0.3



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Sub-Categories of Miscellaneous Store Retailers

Store Type Potential Actual Sales LeakageExpenditures at Florists 130,050 42,990 0.3Expenditures at Office Supplies and Stationery Stores 397,997 48,407 0.1Expenditures at Gift, Novelty, and Souvenir Stores 300,520 155,379 0.5Expenditures at Used Merchandise Stores 144,999 0 0.0Expenditures at Other Miscellaneous Store Retailers 846,746 211,904 0.3

Total Miscellaneous Store Retailers 1,820,312 458,680 0.3



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Sub-Categories of Foodservice & Drinking Places

Store Type Potential Actual Sales LeakageExpenditures at Full-service Restaurants 2,834,753 492,035 0.2Expenditures at Limited-service Eating Places 2,502,066 758,589 0.3Expenditures at Special Foodservices 516,750 50,688 0.1Expenditures at Drinking Places -Alcoholic Beverages 304,472 1,191,771 3.9

Total Foodservice & Drinking Places 6,158,041 2,493,082 0.4



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Sources and Methodology

The primary data sources used in the construction of the database include:

• Current year AGS (Applied Geographic Solutions) Consumer Expenditure Estimates• Census of Retail Trade, Merchandise Line Sales• Census Bureau Monthly Retail Trade

The Census of Retail Trade presents a table known as the Merchandise Line summary, which relates approximately 120 merchandise lines (e.g. hardware) to each of the store types. For each merchandise line, the distribution of sales by store type can be computed, yielding a conversion table which apportions merchandise line sales by store type.

The AGS (Applied Geographic Solutions) Consumer Expenditure database was re-computed to these merchandise lines by aggregating both whole and partial categories, yielding, at the block group level, a series of merchandise line estimates which are consistent with the AGS Consumer Expenditure database.

These two components were then combined in order to derive estimated potential by store type. The results were then compared to current retail trade statistics to ensure consistency and completeness.

Mosaic Detail Charts7265 US Hwy 64, Oakland, TN5 Minutes: 35.229134, -89.516602

February 9, 2012

7265 US Hwy 64, Oakland, TN

Demographic Overview (Spring 2010)

Total Population 5,762 Median Income $61,474

% Male Population 49.8% Per Capita Income $28,352

% Female Population 50.2% Average Household Income $78,704

Median Age 34.8 Employees 737

Population Density 503.0 Establishments 105

Total Households 2,243 Owner Occupied Housing Units 78.7%

Average Household Size 2.6 Renter Occupied Housing Units 12.1%

Household Growth from 1990 to 2000

50.1% Vacant Housing Units 9.2%

Household Growth from 2000 to 2013

146.8%

Mosaic Groups

The Dominant MOSAIC Group for this geography is Group C Small-town Contentment. The number of Households from this Group is 2,008, which is approximately 99.4% of the Total Households.

Sorted By 2008 Mosaic Groups Households %

Group C-Small-town Contentment 2,008 89.5%

Group G-Remote America 13 0.6%

Group L-Varying Lifestyles 0 0.0%

Group K-Urban Essence 0 0.0%

Group J-Struggling Societies 0 0.0%

Sorted By 2008 Mosaic Groups Households %

Group I-Rural Villages and Farms 0 0.0%

Group H-Aspiring Contemporaries 0 0.0%

Group F-Metro Fringe 0 0.0%

Group E-American Diversity 0 0.0%

Group D-Blue-collar Backbone 0 0.0%

Group B-Upscale America 0 0.0%

Group A-Affluent Suburbia 0 0.0%

(C) 2008 Experian, Inc. All Rights Reserved, SRC, LLC.(C) 2010 Applied Geographic Solutions, Inc. (2010A Spring Release) All Rights Reserved, Alteryx, LLC.(C) Alteryx, LLC 2010

(5 minute drive time) · Melissa Morgan, Program Manager TVA Economic Development P.O. Box 292409...

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Transcript of (5 minute drive time) · Melissa Morgan, Program Manager TVA Economic Development P.O. Box 292409...