5 marketing strategies you can learn from Zappos to boost your business

Table of Contents

1 Recommend products based on Pinterest user’s pins

Run Sweepstakes on Twitter and use your own products as winning prizes2

3 Give personal gift recommendations on Facebook

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5

Let your customers create a Pinterest board with their wish list

Get your Facebook fans to like your contest before entering it

Recommend products based on Pinterest user's pins

1

Recommend products based on Pinterest user’s pins

● Zappos created a great variety of Pinterest boards showcasing its different fashion collections.

● It uses Pinterest to give its customers recommendations on what to purchase based on its follower’s pins.

● Zappos responded to a photo of a silk dress a user pinned by recommending similar clothes from its online store.

● Pinterest is a very fast growing social network and one of the reasons why it’s so successful is the fact that users trust and act on Pinterest recommendations.

● Pin boards are a useful tool to give a more visual look of a brand and show a company's core values.

What can retailers learn from this?

1 Use your pin board to give recommendations that refer to your products

2 Connect with your audience by integrating trends

3 Encourage fan collaboration to get user-generated content

Run sweepstakes on Twitter and use your own products as winning prizes

2

Run Sweepstakes on Twitter and use your own products as winning prizes

● Zappos knows that sweepstakes are a great way to encourage customer engagement and therefore organizes Twitter, Facebook and Pinterest sweepstakes on a regular basis

● To enter the participants have to send a Tweet on a specific day at a specific time.

● The winning prizes are a $ 2,500.00 shopping

spree and a video consultation with a Zappos’ stylist

● Sweepstakes are a great way to boost your social media following and help you increase brand awareness.

What can retailers learn from this?

1

2 Encourage participation by promoting your sweepstakes via social networks

Use your own products as winning prizes3

Use Wishpond Sweepstakes App4

Make email address necessary for entry

Give personal gift recommendations on Facebook

3

Give personal gift recommendations on Facebook

● Zappos offers a special Valentine’s Day service to help its customers pick a Valentine’s gift.

● Users simply need to log into their Facebook accounts for the Zappos team to look at their friends’ Facebook and Pinterest activity.

● That allows the team to find out more about their taste and preferences in order to give personalized gift recommendations.

● So far 3000 customers found a gift by receiving personalized gift suggestions

● Giving personal gift recommendation is a great way of providing special customer service that fits the clientele’s needs and exceed their expectations.

What can retailers learn from this?

1 Give product recommendations based on your customer’s Facebook or Pinterest profile

2 Promise to not share your customer’s account information with anyone

3Find out which of your products fit your customer’s needs and interests

4 Promote your gift recommendations on all your social media channels

Let your customers create a Pinterest board with their wish list

4

Let your customers create a Pinterest board with their wish list

● Zappos found a great way to get user-generated content by letting its customers create wishlist boards with their favourite Zappos products

● Followers can see and repin what others want to purchase or get as a gift.

● That keeps the community constantly involved and promotes products in a very efficient way.

● By driving followers back to the business website visitors get easily converted into buyers.

What can retailers learn from this?

1To showcase your products and get customer engagement let users pin their favourite products on a wish list board

2Convert followers into buyers by linking your Pinterest profile to your website

3Respond to what your followers are pinning to show interest and keep your community active

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Get your facebook fans to like your contest before entering it

5

Get your Facebook fans to like your contest before entering it

● Zappos frequently uses like-gating contests to generate new Facebook fans.

● In one of its contests the participants had the

chance to win a 3-piece skin-care set by simply liking a picture of the products and clicking on a link to enter the contest.

● From the 88 likes the post got, ten winners received a skin-care set.

● Like-gating is an effective way to increase reach on Facebook to generate leads and quickly drive up the fan base.

What can retailers learn from this?

1 Get your fans to like a post or your page before they can enter the contest

2 Use your own products as giveaways to promote and showcase them

3 Make sure your like-gating adheres to Facebook guidelines

Thank you for viewing!

Contact us at sales@wishpond.com for a personal social marketing consultation.

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