5 Manufacturing companies with killer blogs

One of the industries which I have noticed does not put much efforts into blogging is Manufacturing industry.

Many business owners are still not making most out of the blog for building their brand awareness. Blogging is one of the most cost effective content marketing strategy, honestly, how much does it take to write a blog every month.

The first question manufacturers ask is why do we need a blog? Well I have managed to point out the most important reasons to have a blog.

WHY DO YOU NEED BLOG?

* To share information * To connect with Buyers

* To build a community * To establish Credibility

In this presentation we will go through a few manufacturing companies who have integrated blogs and are doing pretty good at content marketing. Maybe you will get a few ideas to implement on your company website.

Indium Corp.

• Indium corporation blogs are written by their engineers itself which make sure that every bit of information mentioned in the articles is authentic and validated.

• They have made it possible for their readers to download their whitepapers and other technical documents.

• You can see a list of categories on the blog homepage which separates the blogs and makes it possible for a reader to swift through the huge amount of content and reach a specific piece of information.

Baileigh Industrial

• Baileigh Industrial provides information about their customer success stories, reviews and other reviews.

• The amount information present on the blog makes it possible for Baileigh to drive huge amount of traffic from Search Engines.

GAM Blog

• GAM blog is hosted on Blogger which proves that you do not need to invest anything except your skills and determination to start a blog. Starting a blog on free host has its advantages along with few negative points.

• GAM blog makes it a point to include all the detail happenings in their company then be it even a school visit.

• However, GAM would have been able to implement more CTAs to their blogs if it was hosted on their own domain.

FireRock

• FireRock is the leading provider of timeless, authentic building materials, including fireplaces, wood flooring and pavers with an expanding line of products.

• FireRock blog doesn’t just include stories of their products but also which are relevant to the architectural industry as a whole. This helps them to build a community of followers.

• They also make it a point to educate their audience from time to time by writing posts about latest housing trends, DIY fireplaces, etc.

Specialty Design

• Specialty design is a full-service contract manufacturer, special machine builder and machine shop

• Their blogs are not limited to industry updates our their PRs but they also make a point to share valuable resources, do good things in community, sharing valuable resources and information.

By now I hope you have got a few ideas of how you should start a blog for your industrial company. It really doesn’t take much efforts to start a blog, if you are not confident about it, start a free blog on free platforms like Blogger or WordPress. Relevancy & Consistency are the 2 major factors which will decide the success of your blogging efforts.

Also make sure to go through these 4 qualities if you want to run a successful content marketing campaign-

1. Listen 2. Communicate3. Teach4. Help

B R A I N S T O R M Where Business becomes a

BRAND!

Thank You!