5 Major Benefits of Airplane Advertising

1. Cost Effectiveness• When a

company set up their budget, their utmost

effort is to keep the advertising

cost to minimum while getting

maximum benefits from it.

It is surprising that the people setting up

the budget usually overlook the most

cost-effective approach for

marketing; aerial advertising. This approach is very inexpensive as

compared to other modes of advertising.

The approximate cost is 50 cents per thousand prospects clearly a lot cheaper than any other

advertising method. For a TV commercial you may have to pay tens of thousands of dollars whereas an airplane can present the same ad to a large number

of people at a much cheaper cost.

2. High Recall Value

On average each viewer gets over 17 seconds of read time, and

as the plane flies again and

again the message will be surely delivered to the viewers

without problems.

The recall value of airplane advertising is many times higher than any other marketing

approach. According to surveys nearly ninety percent of the people remember the

airplane banner after 30 minutes it had passed.

Almost eighty percent

remembered what was

being advertised and nearly seventy percent could remember at least the half

message.

3. A Novel Approach• Airplane advertising

is surely a novel and civilized approach. People have the

instinct to look at the airplane after

hearing its buzzing sound and your

aerial banner will convey to them your message in a catchy

style.

Moreover people regard

aerial marketing

as a welcome

distraction and

entertaining.

The reason why that this approach is not intrusive like placing flyers in

someone's home or car, or continuing running commercial

throughout your favorite TV show.

As a result, people will

perceive your message

gleefully and with a more

positive frame of mind.

4. High Consumers' Responses• Surveys have revealed

that aerial ads were responsible for 20% more responses to a typical ad campaign.

When people see something new they are forced by their instinct to discover

more about it.

So, when they see your brand on the airplane banner they will may

purchase your product the next time they visit

a store or at least explore it. The example of The State of Maine Lottery clearly shows

the high consumer response.

Diverse mediums were used for lottery's ad campaign; including the traditional media and aerial advertising; only 6% of the budget was allocated to airplane marketing. In a survey later on, nearly 70% of the people were asked how they came to know about the launching of this lottery and 18.3% of

them said they came to know about the lottery via aerial ads.

5. Simple Approach - Suitable For Every Business

• The airplane banner does not give much detail

about the business but it is

simple and precise, conveying

the exact message to the

consumers.

As aerial advertising allows you to hit the

specific area or market, it is suitable for business of any nature and any size i.e. you can launch a

campaign in a specific market or all the major markets of

US.

Whether you are launching a new product, planning to makeover the image of your brand or trying to get

the attraction of maximum audience in an inexpensive way; aerial advertising is a great option.

SourceAddress: ARNOLD AERIAL ADVERTISING INC. New

York Headquarters. 48 Wall Street, 11th Floor, New York, NY, 10005.

• Phone: (212) 696 – 4717• Fax: (877) 864 – 9182

• Toll Free: (800) 311 – 9130• Email: info@arnoldaerial.com

• Website: www.arnoldaerial.com