5 Leadership Changes to Enable Enterprise Lean Startup Innovaiton

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© 2015 Moves the Needle LLC All rights reserved 5 Changes Necessary for Lean Startup in the Enterprise

Transcript of 5 Leadership Changes to Enable Enterprise Lean Startup Innovaiton

©  2015  Moves  the  Needle  LLC    All  rights  reserved

5 Changes Necessary for Lean Startup in the Enterprise

BRANDING LEADS THE WAY EXISTING MARKET PROBLEM WELL UNDERSTOOD INNOVATION IMPROVES DIFFERENTIATION

PRODUCT LEADS THE WAY UNKNOWN / NEW MARKET

PROBLEM NOT UNDERSTOOD INNOVATION IS DRAMATIC

INNOVATION CONTINUUM

INNOVATION CONTINUUM

FINANCE

BRAND

LEGAL

COMPLIANCE

IT

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LEAN STARTUP PRINCIPLES

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LEAN STARTUP IN PRACTICE

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WALK BACK WALL STREET{ Number 1 }

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The idea that one must maximize

returns to shareholders

Makes. No. Sense.

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CALL TO ACTION

Reset expectations on returns.

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CREATE A CULTURE OF SAFETY{ Number 2 }

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COMPLACENCY INNOVATION

APATHY FEAR

Urge Bold Behavior

Prov

ide

Secu

rity

BOLD BEHAVIOR W/O SAFETY = FEAR

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CALL TO ACTION

Don’t measure me, teach me how to get an “A”

— Gary Ridge, CEO, WD-40

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REIGN IN THE LAWYERS{ Number 3 }

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Patents are a

vanity metric.

# OF PATENTS

REVENUE FROM

INNOVATION

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FOOD FOR THOUGHT

Yesterday, there was a wall of Tesla patents in the lobby of our Palo Alto headquarters. That

is no longer the case. They have been removed, in the spirit of the open source

movement, for the advancement of electric vehicle technology.

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CALL TO ACTION

Move the innovation needle to marketization.

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MENTOR NOT MANAGE{ Number 4 }

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MENTOR VS MANAGE

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Unknown

Known

Bold

Incremental

Mentor Optimize Learning

Manage Optimize Execution

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CALL TO ACTION

Mentoring creates the environment for insight

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FOR THE MANY, NOT THE FEW{ Number 5 }

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An organization's ability to learn, and translate insight into action rapidly, is the ultimate

competitive advantage.

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CALL TO ACTION

Not everyone will be an innovator, but innovation can come from anywhere.

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LEAN HERO’S JOURNEY

Read Eric’s Book

Fail to Rally Support

Small Win

Business Revolts

Big Success

Cultural Change

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Thank you!@BrantCooper

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