5 laws of stratospheric success for delivering profitable wireless broadband in africa

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5 Laws of Stratospheric Success for Delivering Profitable Wireless Broadband in Africa

Copyright@2013 All Rights Reserved.

The 5 Laws Of Stratospheric Success

The Go-Giver

Copyright@2013 SURE! All Rights Reserved.


The Law of Value Your true worth is determined by how much more you

give in value than you take in payment

If your customer Mr. Mark wants to access his e-mails, attend an

urgent office conference, watch his favorite game online while

holidaying on a remote hill station, as an operator you’ll do it for him.

If Mrs. Mark initiates a cellular call from home and

then goes to office, which provides WiMAX and VoIP,

and the call should be seamlessly handed off to the

WiMAX network once she is in the office premises, as

an operator you’ll do it for her.


The Law of Value …contd. Your true worth is determined by how much more you


Imagine you providing internet services free of cost

provided Mr. Mark accepts ads on his devices using

WiMAX, paying only for the application or content

consumed because in those areas only as advertising

subsidy model works. For capturing this market, you

will agree to it and work on the same model.

Advertising Subsidy Model


The Law of Value …contd.

Your true worth is determined by how much more you


Multiple Carriers

Multiple Application Providers

Multiple Content Providers

Multiple Advertisers

Multiple Access technologies

Imagine the same situation when the following are involved

It is Complex and Crazy!


The Law of Compensation

Your income is determined by how many you serve and how well you serve them

Customer for life and a brand advocate

Your strategy is to make Mr. Mark your

customer for life, your brand advocate

and make him look to you the moment

he needs a new service/new product.


The Law of Influence

Your influence is determined by how abundantly you place

other people’s interest first

Affectively meet the need

X

Y

Z

A

B

System - feasibility and capability

You would want to be the first one to identify your

customer’s stated/unstated needs and be quick enough to

meet it. You would want your main objective to be

affectively meeting the need rather than thinking about

the internal IT system’s feasibility, capability and etc.


The Law of Authenticity

Your valuable gift you have is yourself

Only You!

You would want to establish that you are the only one who can provide the

service effectively with respect to cost and quality of service in your area of

operation. You would want you customer to be assured of the fact that no one

else can be as effective as you.


The Law of Receptivity

Effective giving is to stay open

You would want to be nimble, keep yourself ready to embrace change if customer asks

for it (explicitly/subtly) . You make new relationships, change your service delivery;

embrace new ecosystem if that is convenient to your customer

Embracing Change

The Enabler This Operator’s Dream enabled by



The Enabler

Low CapEx and OpEX – Excellent ROI

Low Solution Deployment time

Effective AAA

Inbound & Outbound roaming,

Lead-to-cash process made easy – SMS & CRM

Product Catalogue Management

Charging & Billing – in pre-paid & post-paid or both

Voucher Management

Reporting & Analytics

Self-care, Captive Portals

Integration friendly

Issue Management System

Security, Migration & Disaster recovery


We are the Enabler! Success in

Various domains Presence in 25

countries Enabled 150+

customers so far Enabling Millions of

subscribers

www.experiencesure.com

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5 laws of stratospheric success for delivering profitable wireless broadband in africa

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