5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults...
Transcript of 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults...
![Page 1: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/1.jpg)
Social Media and Clinical Practice
Cresta W Jones MD
![Page 2: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/2.jpg)
Objectives
• Introduction - social media/Web 2.0
• Clinical use of social media
• Optimal professional use
• Optimal personal use
![Page 3: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/3.jpg)
Medicine and the Digital Age
• Internet - improved medical information
• 42% adults online info (2010)
• Timely dissemination of information
• Misrepresentation and misleading information
![Page 4: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/4.jpg)
“Googler” patient
![Page 5: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/5.jpg)
Autism and induction of labor
• Aug 2013- JAMA Pediatrics epidemiologic analysis using multivariable logistic regression
• Increased odds of autism with induced and/or augmented labor
• Oxytocin specifically examined
• Article stressed findings should not change clinical practice
![Page 6: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/6.jpg)
Autism and induction of labor
![Page 7: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/7.jpg)
You can’t ignore it!
• 75% hospitals - Facebook page or Twitter feed
• Past 10 years, women constitue majority of users online
• Over the age of 18 yrs
• Using social networking sites
![Page 8: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/8.jpg)
Social Media• Internet based applications that allow
creation and exchange of user generated content.
• Social programming for everyone -interaction user + internet transformed from read-only to read-write-participate
• “Web 2.0”Lupianez-Villanueva et al.
2009
![Page 9: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/9.jpg)
Internet 1.0 Social Media
Millions users Billions users
Read only content Read-write web
Web portal/home page Dynamic sites
One way communication 2 way communication
Passive Active
Static resources Dynamic resources
![Page 10: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/10.jpg)
![Page 11: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/11.jpg)
Patients E- Patients
Passive role Active/engaged role
Provided with information Seek out information
Top down healthcare delivery Partner in healthcare
Paternalistic medicine Participatory medicine
![Page 12: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/12.jpg)
E - patient
![Page 13: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/13.jpg)
Medicine 2.0
• 61% of adults health information online
• 60% info online affected decision on how to treat medicine condition
• 53% ask MD new questions OR get second opinion
The Rise of the E-patient, pewinternet.org 2012
![Page 14: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/14.jpg)
Medicine 2.0
• Even if you aren’t using social media...
• Your patients are!
• 1 in 4 people > 65yrs now on social media
• Social media overtaken pornography as #1 activity on the web
Kaplan and Haenlein, 2010
![Page 15: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/15.jpg)
![Page 16: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/16.jpg)
![Page 17: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/17.jpg)
Top Social Media Sites ebizma.com 2/2014
• Linked In
• Tumblr
• Flicker
• VK
• My Space
![Page 18: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/18.jpg)
• Largest social network in the world
• Personal and professional use
• Status updates disseminated to friends, those who like you page
• Information access limits available
![Page 19: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/19.jpg)
• Microblog
• 140 character updates “tweets”
• “Follow” people or groups
• Handle - twitter username
• e.g. @mcwobgyn
• Hashtag - marks keywords for search
• e.g. #mcwobgyn
![Page 20: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/20.jpg)
BLOG
• Website of regularly updated journal type entries
• “Web log”
• Reverse chronological order
• Access - anyone internet availability
![Page 21: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/21.jpg)
Blogs
• Can be written by anyone
• No access limits
• Health blog recommendations
![Page 22: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/22.jpg)
• Video sharing site
• Registered users - upload and share
• No registration to view
![Page 23: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/23.jpg)
Clinical applications of social media
• Establish online presence
• Direct communication with patients
• Identify ‘hot topics’
• Relationship development
• Subtle practice marketing
• Current use 67% physicians professionally
![Page 24: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/24.jpg)
Patient benefits• Health information - wide range
conditions
• Answers to medical questions
• Special needs - video with low literacy
• Social support/influence
• Reduce stigma about certain conditions
![Page 25: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/25.jpg)
Patient pitfalls
• Quality concerns
• Patient disclosure
• Harmful, incorrect advice
• Disclosure of personal info online
• Deterrent for health professional visits
![Page 26: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/26.jpg)
Provider pitfalls
• Medical Liability
• Bad publicity
• Political involvement
• Maintain professionalism
• Speak in lay terms?
![Page 27: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/27.jpg)
Using social media clinically
• Have a plan - committee, vision, timeline
• Have time
• Know what’s out there
• Know what you can do
![Page 28: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/28.jpg)
Institutional Policies
• Institution Social Media Policy
• Departmental Guidelines
• Platform Terms of use - profile site
• Approval, response - posts
• Sites to follow
![Page 29: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/29.jpg)
What works: MCW experience
• Social Media Committee
• Departmental Plan - policies, platforms, timeline, staff engagement
• Facebook, Twitter (YouTube)
• Ongoing project
![Page 30: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/30.jpg)
![Page 31: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/31.jpg)
Supporting E-patients• US health information
• 61% adults search online
• 39% use social media
• UK - Facebook #4 popular sites for health information
• Direct patients to reputable sites
Moorhead et al, J Med Internet Res 2013
![Page 32: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/32.jpg)
How to assess Medical Websites
• Website source
• Get a second opinion - check another site
• Manufacturer’s site - different agenda
• Check date
• Consult your doctor
![Page 33: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/33.jpg)
• cancer.gov
• cdc.gov
• familydoctor.org (AAFP)
• healthfinder.gov
• mayoclinic.com
• medlineplus.gov
www.mlanet.org
• netwellness.org
• kidshealth.org
![Page 34: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/34.jpg)
Supporting E-patients• Online resources for most common
diagnosis
• Reputable sites for patient search
• Education information with links
• Handout with links for most common issues
• Ongoing work
![Page 35: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/35.jpg)
Supporting E-patients• First trimester screen
• americanpregnancy.org
• mayoclinic.org
• webmd.com
• Search sites as ‘first trimester screen’
![Page 36: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/36.jpg)
![Page 37: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/37.jpg)
Medical apps
Tripp et al, Women Birth 2013
• Pregnancy related apps
• iTunes - 1059
• Google Play - 497
• Informative, interactive
![Page 38: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/38.jpg)
Professional use of social media
• Understand how Web 2.0 can benefit you
• Have a plan to develop and disseminate yourself and your practice
• Identify and avoid online pitfalls
• Work to create e-patients
![Page 39: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/39.jpg)
Personal Use of Social Media
• Component of modern social interactions
• Connect family, friends
• Can still be identified as a professional
• When do you represent your employer?
![Page 40: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/40.jpg)
Personal Social Media Security
• Understand platform security
• Strict settings to block patient access
• Differs on each platform
• Often resets periodically to less secure
![Page 41: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/41.jpg)
Personal Best Practice
• Don’t discuss patients online, even in medical terms
• Don’t give medical advice
• No photos of patients or babies
• Don’t post anything you don’t want the entire world to read
ACOG Today, Nov 2012
![Page 42: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/42.jpg)
Personal Social Media
Best Practices• Cautious humor, political opinions
• Employer guidelines
• Liability carrier - social media coverage or guidelines
ACOG Today, Nov 2012
![Page 43: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/43.jpg)
“Friending” a patient• Mr. Foot is a 52 yr old male, with a
chronic nonhealing wound of his lower leg.. requiring numerous serial visits to your office. Initially, visits focused on creating and maintaining an effective treatment plan. Once the plan was established, the office visits deviated more towards social conversation.....
Payette et al, J Am Acad Dermatol 2013
![Page 44: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/44.jpg)
“Friending” a patient
• On one particular follow up visit, when you ask the patient how he is doing, Mr. Foot reponds: “You’d know if you ‘friended’ me on Facebook”.
• What should you do?
Payette et al, J Am Acad Dermatol 2013
![Page 45: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/45.jpg)
“Friending” a patient• May be seen as enhancement in trust
and strengthening of relationship
• Casual communication may blur the provider-patient boundary
• Maintaining a professional relationship with a patient must be maintained, even with social media
Payette et al, J Am Acad Dermatol 2013
![Page 46: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/46.jpg)
![Page 47: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/47.jpg)
“Friending” a patient
• Answer - Inform the patient that because of HIPAA issues and their patient and care provider relationship, he cannot accept his Facebook request.
Payette et al, J Am Acad Dermatol 2013
![Page 48: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/48.jpg)
Online identity crisis
• Should you separate your personal and professional identies?
• Yes - Separate identity in personal use
• e.g. facebook - middle/maiden name as last name
• No - use personal sites with caution
![Page 49: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/49.jpg)
• “Manage patient-physician boundaries online by separating professional and personal identities”
DeCamp et al, JAMA 8/2013
![Page 50: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/50.jpg)
Online identity crisis
• Online identity separation operationally difficult
• Lack of consensus with active users
• Inconsistent with professional identity
• Potential Harms
DeCamp et al, JAMA 2013
![Page 51: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/51.jpg)
Online identity crisis
• “ a simpler approach that avoids these pitfalls asks physicians not whether potential social media content is personal or professional but whether is it appropriate for a public space”
DeCamp et al, JAMA 2013
![Page 52: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/52.jpg)
Liability pitfalls• Dr. Alexandra Than
• Social media post regarding trauma case
• No patient identifiers
• Fired from hospital practice
• Formal reprimand - state medical board
![Page 53: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/53.jpg)
Liability pitfalls
• Small details matter - date, doctor, hospital name
• Posts online are searchable, never truly deleted
• Understand privacy settings - revisit on scheduled basis
![Page 54: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/54.jpg)
Okay to post?
• “Still feeling the effects of the weekend -had a great time with old friends!”
• “Long night - three C/S and a forceps delivery - time for a nap”
• “Heard about your rough night at work -hope things get better”
![Page 55: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/55.jpg)
Personal Use of Social Media
• Widespread use among healthcare professionals
• Differing beliefs on separation from professional profile
• Understand and utilize safeguards to protect yourself and your patients
![Page 56: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/56.jpg)
Conclusion• Social media/Web 2.0 - powerful tool for
information dissemination
• Engage a new and current patient population
• Professional involvement must be approached with caution
• Personal use involves forethought as a medical professional
![Page 57: 5-Jones Cresta-Social Media and Clinical Practice · E - patient. Medicine 2.0 • 61% of adults health information online • 60% info online affected decision on how to treat medicine](https://reader031.fdocuments.in/reader031/viewer/2022030905/5b48f4507f8b9a15308ce2f1/html5/thumbnails/57.jpg)