5 Interesting Facts About SEO
Transcript of 5 Interesting Facts About SEO
Intriguing factsabout SEO
5
Google isn’t aSearch Engine...
And Google isn’ta technology company either...
Google is PRIMARILY an advertising company
Google closed 2012 with
$50.2 BILLION
IN ANNUAL REVENUE
AND 67%
of Google’s income comes from Advertising and the AdWords platform.
Rankings aren’tthe goal of SEO...
Neither is the gained traffic...
They are the prizes for your marketing efforts.
They are the results of:
- building great content
- effective distribution via various online channels
- communicating with users
- building trust and a community around your brand
Organic traffic isn’t free...
Organic traffic also isn’t paid, but...
Either you put your
into developing your brand
or put your money
into hiring a SEO professional
paying for ads
SEO isn’t about focusing on content...
It’s not about focusing on keywords...
And it’s not about puttingyour content in every place you see
and therefore spamming.
SEO is about putting all these elements together