Larry BodineWeb and Marketing ConsultantJune 10, 2015

Presented by PILMMA Super Summit

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• Editor of The National Trial Lawyers & PersonalInjury.com

• Former Editor in Chief of Lawyers.com.

• 15 years of experience as business development trainer.

• Former litigator.

Bit.ly/LawBlogGuru LarryBodineNow@Gmail.com520.577.9759

Today’s Presenter:

These slides will be available after the program

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1. How to gather better intel on your website visitors.

2. The value added element you must have on your website to capture more leads.

3. The “killer app” – the most effective online marketing approach.

4. A powerful visual tool that your law firm should start using right now.

5. Giving your visitors a moving experience.

Techniques to Get Clients Online

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Internet is #1 way consumers search for lawyers

May 2014

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Gather better intel on your website visitors

OLD: An electronic brochure - branding materials

Marketing Automation System Identify website visitors by name

Know what pages each person visits

Compile data into person’s profile in your CRM system

Generate a hotlist of high-value prospects

Automatically send target follow-up messages

NEW: A Lead-Generating Website – proactive BD tool

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Gather better intel on your website visitors

Visitor identification:

Click on link in email or complete a web form:

• Marketing automation system drops a cookie on their computer

• Tracks everything the person does.

• Connects their actions with their name.

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Gather better intel on your website visitors

System scores the lead

Good prospect:

• Reads many articles

• Views bios

• Completes a web form

• Signs up for an event

• Returns twice that week

Automated follow-up – based on their actions on the web site, e.g., new articles that relate to a downloaded e-book

Info gained

on website

Contact’s record

of visitor

Marketing automation system connects:

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How to gather better intel on your website visitors

How to Follow-up Effectively:

• Invite person to upcoming event

• Attorneys connect with person on LinkedIn or Facebook

• Send a personal email thanking her for downloading the whitepaper

• Seek her out at the next conference or meeting they go to

• Call and have a conversation with the person.

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Gather better intel on your website visitors

Source:Business-Software.comhttp://bit.ly/1Qvduey

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Elements get your visitors to do what you want them to do.

• Register for a free educational program

• Attend a webinar

• Sign up for your newsletter

• Download a whitepaper

• Call or email the firm to get something free

Also presents the opportunity to generate leads & close sales.

Elements that add value

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Elements that add value

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Elements that add value

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Elements that add value

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• 11-15 blog posts per month generated almost 2X as many leads

• 11-15 or more blog posts per month have 3X more traffic

Blogging is the “killer app”

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FrequentBlogPosts

» The more you blog, the more clients you get –Hubspot 2012

» Updated 2-3 times per week

» Best length: 300 –400 words

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FrequentBlogPosts

» The more you blog, the more clients you get –Hubspot 2012

» Updated 2-3 times per week

» Best length: 300 –400 words

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My Blog: LawLytics

• Alternative to WordPress

• Responsive design – mobile friendly

• Founded by lawyers, for lawyers

• Built-in SEO

• Lots of support & education

• See my review: http://bit.ly/LarryReview

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Infographics: a Powerful Visual Tool

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Infographics: a Powerful Visual Tool

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Infographics: a Powerful Visual Tool

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Infographics: a Powerful Visual Tool

http://chicagodogbiteinjurylawyers.com

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Videos: A Moving Experience

• 62% of Google search results include video. - Source: Marketingland

• Video is 50 times more likely to appear in organic search results in Google than plain text results. - Source: Forrester Research

• Video search results have a 41% higher click-through than plain text results. - Source: aimClear

• People stay 2 minutes longer on your site if you have video. - Source: Comscore

• Posts with videos attract 3 times more inbound links than plain text posts. - Source: Moz

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Videos: A Moving Experience

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Videos: A Moving Experience

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Videos: A Moving Experience

278,984 viewsAttorney, Michael C. Blickensderfer

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• LocalLawyerGuide.com – 34 studios nationwide. 100 attorneys have recorded 600+ videos

• $4,000 for:

– 9 HD Videos

– Custom Intro/Outro

– On-site director

– Teleprompter Included

– Personal attention

• Special PILMMA discount: $1,800 www.locallawyerguide.com/legal-marketing

– Use code PILMMA2015

Video Production for Attorneys

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Get a free Content Evaluation

• Not getting any engagement with visitors?

• Getting the wrong traffic?

• Visitors not turning into clients?

Are you Blogging

MORE…andEnjoying it

LESS?

Bit.ly/LawBlogGuru LarryBodineNow@Gmail.com520.577.9759

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1. How to gather better intel on your website visitors.

2. The value added element you must have on your website to capture more leads.

3. The “killer app” – the most effective online marketing approach.

4. A powerful visual tool that your law firm should start using right now.

5. Giving your visitors a moving experience.

Techniques to Get Clients Online

PILMMA’s Legal Marketing & Management Super Summit: July 16th – 18th Fort Worth, TX

In 35 Days, the most important opportunity of

the year for your law firm starts.