5 Higher Education Website Mistakes to Avoid - Best Practices
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Transcript of 5 Higher Education Website Mistakes to Avoid - Best Practices
Title Dec, 15th 2017
Brady Bonus, VP User Experience
Christina Hunchard, Account Director
Rebecca Marani, VP Interactive Services
Scott Noonan, CTO
Marc Rust, Creative Director
1
5 HIGHER EDUCATION Website Mistakes to Avoid
Rebecca Marani VP, Interactive Services
5 HIGHER EDUCATION Website Mistakes to Avoid
Rebecca Marani VP, Interactive Services
Piero Tintori CEO
REB REBECCA MARANI, PMP Vice President of Interactive Services [email protected] bostoninteractive.com
PIERO TINTORI CEO [email protected] terminalfour.com
Prospective Student Current Student AlumnI
5 Mistakes
1 Hide And Go
Seek
1 HIDE
SEEK & Go
SIMPLE & INTUITIVE
1 HIDE
SEEK & Go BUILDS
ENGAGEMENT THROUGH
INTERACTION
PROGRAM FINDER
MULTIPLE PATHS TO
PROGRAMS
MULTIPLE PATHS TO
PROGRAMS
MULTIPLE PATHS TO
PROGRAMS
PROACTIVELY PRESENTS PROGRAM OPTIONS
BETTER PLACEMENT
MEGA MENUS
EVEN BETTER: PROMOTIONAL
AREA
FAT FOOTER
BREAD CRUMBS
SMART SEARCH
2HOPE Is Not A Strategy
FINISH THE SEQUENCE WITH AN ACTION
STRONG CONSISTENT CALLS-TO-
ACTION
SELL THE VISIT CALL-TO-ACTION
EVEN BETTER:
ADD STRONG CALL TO ACTION
EVEN BETTER: FINISH VIDEO
WITH A STRONG CALL-
TO-ACTION
3 Hello, My Name Is
Hello, My Name Is
ENABLE USERS TO
PERSONALIZE THEIR
EXPERIENCE
PERSONALIZE CONTENT BASED ON
USER BEHAVIOR
4HIRED You’re
BUILD ENGAGEMENT
IN-DEPTH FACULTY
BIOGRAPHY
SPEAKS TO VALUE OF
EDUCATION
EVEN BETTER:
LEVERAGE LINKEDIN
EVEN BETTER:
USE VIDEO
5DOORBELL Ring the
CLEAR ORIENTATION
STRONG CALLS TO ACTION
EVEN BETTER: ADD AN
“APPLY NOW” BUTTON
DISCUSSION
Questions?
THOUGHTS?
FUNNY JOKES?
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GET SOCIAL
THANKS TO OUR SOURCES
John Hopkins University: http://www.krieger.jhu.edu/
Champlain College: http://www.champlain.edu/
Drew University: http://www.drew.edu/
Clemson University: http://www.clemson.edu/
Bucknell University: http://www.bucknell.edu/
Universidade de Coimbra: http://www.uc.pt/
Arizona State University: http://www.asu.edu/
Oregon State University: http://oregonstate.edu/
Massachusetts College of Pharmacy and Health Sciences: https://
www.mcphs.edu/
Simmons College: http://www.simmons.edu/
Assumption College: http://www.assumption.edu/
Thank you