5 Foundations of power blogging

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Webinar

twitter@chillingbreeze | Ask a question at [email protected] | Free digital toolkit at SunitaBiddu.com

Foundation Stones ofPOWER BLOGGING

BySunita Biddu

Strategist & Coach

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A Bit About Me!


Internet marketing strategist for over 11 years and have helpedOver 5000 businesses

Blogging and social media coach.Helping business owner, leaders, entrepreneurs and women entrepreneurs make the most out of Social media and blogs

Love salsa, gardening, meeting people & taking long walks alone

Currently in India and staying close toCapital city. Only Pampered sister of 5Brothers and an entrepreneur who Has managed to live life at her own terms

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Purpose This PPT will Serve• 5 Foundation Stones of power blogging• Revenues vs. Reputation• How to do more in less time• The common blogging mistakes• Free conversion tools & plugins


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5 FOUNDATIONS OF A POWERFUL BLOG


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FOCUS


1st Foundation……


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Begin withAnswering these questions!

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• What goal you want to accomplish. Set it SMART.

• Who & where are the readers who will help you accomplish this?

• Short term actions that will take you to the main goal.



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Here’s an example


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• What you want to accomplish. Set it SMART.I want to build a list of 2000 subscribers over next 6 months.

• Who & where are the readers who will help you accomplish this• Doctors/medical professionals/health bloggers• Health forums/Twitter/Events/

• Short term actions• Building a following of 4000 followers over 6 months• Create an ebook/facts report• Write 10 blogposts every week• Hold one webinar every month/3rd Wednesday of every month• Attend one offline health event every month• Send one free give away /coupon to email subscribers once a month


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Design2nd Foundation……


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First impressions are 94% design related

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HOW TO DECIDE THE LOOK & FEEL• What kind of blog you have?• Where your readers will spend time?• Ease – Structure it right• Direction – Tell them what to do• Key Pages & Resource Pages


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BRILLIANT BIO PAGE• Make the first 2 sentences count• Show some of your life reel• Talk about your passion and blog• How do you help professionally along with

your achievements• What’s the next plan• Bring them back to their need & your goal• Invite to connect


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Headline


3rd Foundation……

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4 BIG RULES

• Make them want it• Make it search friendly• Keep it short• Stick a teaser along


16twitter@chillingbreeze | Ask a question at [email protected] | Free digital toolkit at SunitaBiddu.com

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CONTENT


4th Foundation……

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HOW TO WRITE CONTENT THAT WORKS?

• Is it relevant to my blog niche and focus?• Do I have a specific goal or message to deliver?• Do I have enough knowledge, data and research

points on this topic?• What value it will offer to my reader?• Is it great enough to be shared among their social

networks?• What it is going to do for me? [what action they

will take after reading this?]


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NOT JUST KEYWORDS… RIGHT KEYWORDS

• Natural language – Long tail• Use tools. Soovle.com, Google suggestions,

Keyword Planner


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MARKETING


5th Foundation……

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90% of blogs fail despite having great content.. Because they do not market it well.


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BARE MINIMUM MARKETING• Pick one social network & dominate it• Use ViralContentBuzz• Use email marketing


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REVENUES VS. REPUTATION


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• REPUTATION comes first• Anything can make money. You just need to

know HOW• Give them a REASON• Find influencers & create a BOND with them• The growth of your revenues is directly

proportional to the growth of your reputation


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HOW TO DO MORE IN LESS TIME


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• Keep a calendar & an idea bank• Have a habit of making notes… anywhere• Don’t get obsessed with longer posts• Find your prime time• Create a blogging corner• Delegate



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THE COMMON MISTAKES


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• Making it too sophisticated that it becomes complicated.• Not using analytics• Posting everyday• Writing for search engines first• The focus on word count• Ignoring the power of introduction and influence of a great conclusion• Lack of personality• Niche vs. passion• Going alone• Focusing on perfection• Expecting too much• Interlinking

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FREE CONVERSION TOOLS & PLUGINS


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• Feedio• Listly• Hemingway Editor• Clicktotweet and Tweetherder• Easy Digital Downloads• Free nameplate sites• Optin Monstor• Revive Old Post• vCita


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Quick Ideas I generated when preparing for this webinar

Write these posts – all by January 15th• 7 Elements of a great blog bio page• 20 innocent mistakes most bloggers make• The Bare Minimum Marketing After You Hit Publishing Button• 4 Big Rules Of Creating Content Readers Would Drool For• What You Must Delegate When Starting Your BlogWrite this guide/resource – By January 3rd5 Foundation Pillars of Power Blogging20 types of headlines that workCreate these cool PPTs for Slideshare• 20 blogging mistakes – Dec 20th • 7 bio elements – Dec 27th • 9 Rules of Killer Headlines – Jan 7th


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QUESTIONS?twitter@chillingbreeze | Ask a question at

[email protected] | Free digital toolkit at SunitaBiddu.com

5 Foundations of power blogging

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