Principles of Design. Rhythm Creates movement by the repetition of elements.
5 Elements for Marketers to Create a Movement
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Creating a Movement Jeff Schaeffler / Director of Strategy / Cossette September 23 / 2010 NOTE: Download presentation to access transcript in notes
description
Has your company created a movement? Marketing today is about building a following, creating a community, going viral etc. If you have ever seen the opening of a Forever21 retail store or stood in line for the latest Apple gadget or waited for a doughnut from Voodoo Doughnuts in Portland you would have witnessed a movement. In this presentation from the IMC Conference in Vancouver, Jeff Schaeffler, Director of Strategy with Cossette, presents his findings and the 5 elements to create a movement.
Transcript of 5 Elements for Marketers to Create a Movement
Creating a MovementJeff Schaeffler / Director of Strategy / Cossette
September 23 / 2010
NOTE: Download presentation to access transcript in notes
@JSchaeffler
move·ment
move·ment
trend - a series of organized activities working toward an objective.
BIG move·ment
small move·ment
REALLY supportive
It’s Good supportive
how do you create a move·ment?
1.
define one big idea
simple
2.
get people to care
2.a
association
2.b
self interest
2.c
identity
consider what is happening around
them
3.
identify people to start the movement
“We are experiencing the beginning of a new era of culture,
created bottom up by the many, not top down by the few.
Active consumers are different. If they aren't involved, they aren't interested.”
4.
ignite the movement
give people something to talk
about
provide more and more reasons to talk about your
brand
5.
measure + adapt
measurement tools
Starting a MovementSummary
a credible idea makes people
believe
an emotional idea gets people to
care
the right story can get people to act
the end.
@JSchaeffler
Creating a MovementJeff Schaeffler / Director of Strategy / Cossette
September 23 / 2010
