5 Corporate Blog Examples And ROI

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Increase Online Brand Equity Product/ Service Improvement Improve Customer Support Increase Sales Online Reputation …….. …….. 5 Corporate Blog Examples and ROI

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Here are some examples of corporate blogs and ROI of corporate blogs.

Transcript of 5 Corporate Blog Examples And ROI

Page 1: 5 Corporate Blog Examples And ROI

Increase Online Brand Equity

Product/Service

Improvement

Improve Customer Support

Increase Sales

Online Reputation

……..……..

5 Corporate Blog Examples and ROI

Page 2: 5 Corporate Blog Examples And ROI

Here are some examples of corporate blogs.

Does your Organization have a Blog?

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Southwest Airlines

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Marriott

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GM

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Lenovo

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Adobe

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ROI of Corporate Blogs

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Increase in Traffic

Incoming Links

Higher Ranking on Google

Build online brand equity which is intangible and will translate to profitable customer action.

Increased Online Brand Equity

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Listen to customers

Customer feedback

……..

Product/Service Improvement

Blogs are a great vehicle to listen to customers and get customer feedback.

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Customer Support

FAQ

Customer support section

How to articles

Customers can self service themselves which translates to fewer calls to customer support center. This results in cost saving for the company.

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Marketing/Sales

Product Posts

Product Stories

Blogs are a great platform to write detail reviews of your products/services along with behind the scene stories. Blogs can increase sales or number of qualified leads.

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Online Reputation

High Search Engine Ranking

Overtime the company blog will rank high on Search Engines which is equivalent to Google Insurance. This will help you offset any negative content.

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Study Shows Small Businesses That Blog Get 55% More Website Visitors

-- Hubspot Blog

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Does your company have BLOG?

Study Shows Small Businesses That Blog Get 55% More Website Visitors

-- Hubspot Blog

www.fpov.com

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