5 Copywriting Lessons from Apple
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Transcript of 5 Copywriting Lessons from Apple
5 C O P Y W R I T I N G L E S S O N S F R O M A P P L E
S T E A L T H I S :
T H I N K A P P L E J U S T R E L I E S O N S E X Y P R O D U C T S T O D O T H E I R S E L L I N G ?
N O P E …
T H EY U S E C O P Y W R I T I N G !
H E R E ’ S H O W A P P L E E N C O U R A G E S U S E R S T O U P G R A D E T O T H E I R N E W O P E R AT I N G S Y S T E M .
T H E Y D O N ’ T L E AV E I T T O C H A N C E .
T H E Y T E L L Y O U W H AT T O D O …
( R E A D Y ? )
Here’s the App Store page for Yosemite
Let’s take a closer look…
1. Apple focuses their content on you and your needs
Smart, eh?
2. They use an NLP embedded command to instruct you
No messing around !
3. They remove objections. ‘Free’ can be a powerful word
(Putting ‘for’ before ‘free’ isn’t necessarily, but we’ll let that one go)
4. They focus on a benefit you can visualise.
Who doesn’t want something new and cool?
5. They tell the user what to do
Smart, eh?
N I C E LY D O N E A P P L E . R ES P E CT !
F O U N D T H I S H E L P F U L ? S H A R E I T
W I T H A FR I E N DV I S I T C O P Y D O J O
http://copydojo.com
A N D F O R M O R E FR E E
C O P Y W R I T I N G T O O LS T O G R O W Y O U R
B U S I N ESS …