5 COMPONENTS OF WORLD CLASS

ECONOMIC DEVELOPMENT

WEBSITES

IS YOUR WEBSITE WORLD CLASS?

In today’s digital age, it’s not enough to just have a website for your EDO…

…your website is your EDO’s “digital front door”, which means in order to be considered for location decisions, generate deals, and deliver data about your community, your website should contain certain components.

IS YOUR WEBSITE WORLD CLASS?

The International Economic Development Council (IEDC) identified 8 components that all world class economic development websites share.

IS YOUR WEBSITE WORLD CLASS?

Here are 5 of these components…How does your website compare?

IS YOUR WEBSITE WORLD CLASS?

• It is important to communicate the true position of your community

•Utilize recognizable national elements if possible

1. AUTHENTICITY OF PLACE BRANDING & MESSAGING

•You should provide quick and easy access to your 10 most requested pages

•Make these pages accessible from your homepage in 3 clicks or less

•Don’t forget to highlight the most valuable content and data

2. CLARITY OF NAVIGATION

•Be sure to update your content weekly using a content management system (CMS) your staff can easily use

•Make sure your content is relevant to your audience

•Use bullet points, links, and downloadable documents to make your content easy to scan

3. DEPTH & QUALITY OF CONTENT

•Create a search marketing strategy that sends clicks to blog posts, content offers, landing pages, and property search pages

•Don’t forget to optimize your website for mobile users

4. USE OF SEARCH MARKETING APPROACHES

•Using a variety of map types with different layers can greatly increase your website visits

•Don’t forget to have a property search option, and make it it easily accessible from anywhere on your website

5. USE OF MAPS & GIS TECHNOLOGY

Click here to read about all 8 components of world class economic development websites, including actionable strategies and what not to do!

IS YOUR WEBSITE WORLD CLASS?

•3 Things You Can Do to Be Ready for Mobile Website Traffic

•5 Tips to Optimize Your Economic Development Website

•Learn how Community Systems InSite GIS Tool can Help Your EDO Generate More Deals

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