5 CMS features fast growing companies need in...

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5 CMS features fast growing companies need in 2019
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  • 5 CMS features fast growing companies need in 2019

  • Bloomreach Publication / 5 CMS features fast growing companies need in 2019

    Modern Technology Choices Are Made With Speed In Mind. As business relies more heavily on digital, many engineering and development teams are tasked to overhaul the company’s core. Every department is eager to try out the latest tools, expectations are set that a “digital transformation” will reap massive rewards, and technology leaders need to figure out a solution to every digital roadblock right now - yesterday would be better.

    Developers are eager to embrace modern, fast-moving technologies but companies are often entrenched in critical legacy systems that don’t work with these new tools - and would be too disruptive to replace. On top of that, technology is no longer just an IT decision. When digital is the cornerstone of every department’s strategy the tools chosen have to satisfy a lot of parties.

    This means that technology decisions are more complicated than ever. You need tools that fix your pains now, work with your current investments, grow with you over time, and are friendly enough to be adopted by a variety of users. As a tool that is crucial to developers, marketers, and a company’s digital experience as a whole, a Content Management System (CMS) needs to be ready to flex and scale with you - in whichever way you need it too.

    Businesses Need ItA light framework and agnostic code means time saved, overhead lowered, and a reduction in the number of systems needed.

    Developers Like ItContainerization takes tedious details out of the process, you just get to see your code work.

    #1 Easy to PackageTechnology lock in is a growth-killer. Your CMS should make use of your existing environment without trapping you in it. For instance, a Cloud solution shouldn’t only be offered as a managed service, but able to run hosted on the vendor’s server, on your private cloud, on premise, or a mix of any.

    It should not limit how you design your environment, nor how developers work. As the scope of “digital experience” increases, development teams are going to have to quickly create and customize new projects - and can’t be bogged down with tedious tools.

    A modern CMS can make code easy to package and ship with support for containerization, such as via Docker. Developers can code how they prefer, without worrying about the systems the code will be running on. Portable code and the ability to manage configurations yourself are key things to look for in a modern CMS.

  • Headless CMSs, with their API-centric way of working, can act as a bridge between legacy and modern investments in digital experience.

    Many headless CMS options are a pure Soft-ware-as-a-Service (SaaS) offering, with pre-built connectors for speedy integrations. These work great if your CMS is only needed to push out simple content, but if you want your CMS to do more - such as personalize an app based on a legacy database - you’ll need the customizable RESTful APIs that aren’t possible with a stan-dard SaaS solution.

    Bloomreach Publication / 5 CMS features fast growing companies need in 2019

    Businesses Need ItLeverage past and future invest-ments into the digital experience, with a quick time-to-market for new initiatives.

    Developers Like ItGet the speed of headless development along with the freedom to customize to your tech stack.

    #2 Headless not Brainless Any new tool you choose should work with the investments you’ve already made - as well as future investments.

    A platform-as-a-service (PaaS) CMS is a more developer friendly option. You still get the decoupling of code, content, and presentation (and loosely coupled services), but customiza-tions are possible. You can work with a React app, Angular app, traditional website, etc all within the same CMS - using the same shared data to personalize the experience.

    Gaining the freedom of headless CMS in no way means losing valuable legacy tools and data.

    This type of solution can, for instance, allow marketers to edit Single Page Applications in a What-you-see-is-what-you-get (WYSIWYG) manner that feels no different from editing a traditional page. Or can provide a user inter-face that lets marketers manage the flow of voice interactions.

    From the smallest screen in your house, to the biggest screen in a stadium, to no screen at all - your CMS should support both creation and control of any channel your content touches.

    Businesses Need ItEmpower both developers and content managers with the tools they need to do their job autonomously.

    Developers Like ItAll the API-flexibility of headless without the burden of handling every tiny marketing change.

    #3 Every screen, No screen The beauty of headless delivery is that content and data can be shared across every channel.

    Start with a Single Page Application running across desktop and mobile, whip up a new mobile app, add a connected IoT device, start experimenting with voice search, and power each of these new channels with the same information. Of course, it’s not just enough to create these new channels - someone has to manage them.

    Developers might gain speed with any head-less CMS, but without editing capabilities for content managers those developers are going to get bogged down with editing requests. If your content managers rely on the CMS to do their job, look for a hybrid CMS - one that separates content and presentation logic while also providing a user interface for previewing, managing, and editing channels.

  • #4 Scale More With Less A company grows by increasing revenue and resources, a company scales when revenue skyrockets with an incremental addition of resources.

    All of the features we’ve talked about - containerization, customization, headless & hybrid deployment, user friendly tools - are de-signed to simplify the process of creating, man-aging and optimizing the digital experience.

    However, a CMS that claims to be scalable needs to provide more than the features that make day-to-day work easier. It needs to be built in a lightweight, microservices way that encourages reuse of content and infrastructure and, above all, supports very high amounts of page views on a cluster.

    Many enterprises focusing on scale are aligning their entire tech stack with this type of modular architecture. It makes applications easier to

    develop, test, and deliver and the overall technology architecture more resilient.

    If the digital experience is a critical part of your business strategy in the upcoming years, you’re going to want to make sure the CMS you use to manage that experience has the underlying architecture to flex into any new digital initiative and scale without breaking a sweat.

    Businesses Need ItA lightweight, reusable solution lets you move faster with less resources. Adapt traffic requirements as needed with no disruption to business.

    Developers Like ItThe relief that the work done today can flex to fit future situations, no replatforming required.

    Bloomreach Publication / 5 CMS features fast growing companies need in 2019

    #5 Peace of mind, Secured Security standards may differ per industry, but all companies want to keep their business and clients safe from both outside forces and internal mistakes.

    While there is no one-size-fits all security method, there are some key areas to focus on when evaluating a CMS.

    Firstly, the platform needs to work well with your existing technical infrastructure. It should support your own VPN, security names, DDOSS mitigation, and authentication methods such as two factor authentication and single sign on. The solution should flex to fit the methods you already have in place, not the other way around.

    Secondly, the solution should be able to fit any custom security needs, especially when it comes to Cloud deployment. For instance, a

    company may require a hybrid setup where sensitive information is kept behind a firewall with on-premises servers and only select infor-mation is published in the cloud.

    Thirdly, fast moving businesses need the tools to safeguard their internal processes. An enterprise CMS should have the workflow and authorization that enables custom, role-based configurations. As well as the ability to track version history, see differences between ver-sions, and revert to a previous version.

    Businesses Need ItMove quickly while staying safe.

    Developers Like ItLeverage already in-place security methods and cus-tomize deployments to fit unique needs.

  • Bloomreach Publication / 5 CMS features fast growing companies need in 2019

    Today’s Solutions Are Built To Evolve. It’s impossible to predict exactly what the digital experience will look like over the next decade, but there is a good chance that sharing content will continue to be a big part of that experience - regardless of the way it’s shared.

    Choosing a flexible CMS, with tools that let both developers and marketers move fast, lets you build a foundation today that can grow (and scale) in any direction your experience takes you.

    Bloomreach Experience Manager (brXM) is the open, standards-based Java CMS that integrates data, content, and services to empower developers and marketers alike. With a microservices architecture, Docker support, hybrid deployment capabil-ities, scalable infrastructure, and intuitive content editing tools, brXM is a CMS that makes it easy to build a leading digital experience - at top speed.

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