5 Caveats for Modern B2B Marketers

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visit us: www.yesler.com | follow us: #YB2BCaveats 5 Caveats for Modern B2B Technology Marketers

Transcript of 5 Caveats for Modern B2B Marketers

We believe that there’s never been a more challenging — or rewarding — time to be in the business of marketing and selling technology to businesses. Here’s why.

visit us: www.yesler.com | follow us: #YB2BCaveats

1 Today’s buyers crave information, not “old-school” interruption.

Now is your chance to start creating useful, timely, engaging content you can be proud of.

visit us: www.yesler.com | follow us: #YB2BCaveats

2 Good marketing starts with your organization’s thought leadership on the issues that matter most to you and your prospects.

Provoke discussion. Spark some controversy. Become part of the debate.

It’s up to you to provide sales with the direction they need to close more deals.

Harness the web to tell your story and you will be on the path to becoming a trusted advisor.

You need to account for them, measure them— even predict them.

This is your challenge. This is your opportunity. Are you in?

visit us: www.yesler.com | follow us: #YB2BCaveats

We Are. We’re Yesler, a new B2B marketing agency dedicated to helping technology

companies meet the challenges of today’s buyer-centric marketplace.

We apply an integrated end-to-end framework of services, with key offerings

in content marketing, marketing automation, and marketing analytics.

Are you in? Tell us and share at #YB2BCaveats