5 Big Fab Announcements | April 30, 2013

April 30, 20135 Announcements

Embargoed until 8am Eastern Time April 30, 2013��

Fab Was Born With A

January 2011We were like Gay Yelp

February 2011We were like Gay Groupon

February 15, 2011Realization: This isn’t working!

February 20, 2011The Rethink

Gay Facebook

Gay Yelp

Gay FourSquare

Gay Groupon

Design Sales

Our team’s passion + Customer Insights

leads to Pivot

February 26, 2011Board Approval: Massive Pivot

Huge Vision:

The Global Brand Synonymous With Design.

IKEA / Amazon Scale.

The World’s #1

Online DesignRetailer.

Most Exciting Products Most Engaging Experience

Truly Global Highly Efficient Retailing

Fab Ambition & Strategy

The 4 Phases of Startups

1. Will This Work?2. Are We Gaining Traction?3. How Do We Scale It Up?4. How Big Can It Get?

Fab Went Through All 4 Phases in First 6 Months.

We Launched Fab June 9, 2011.

With A Goal ToBe The World’s #1 Place For Everyday Design.

We Set Out To (Re)Define “Design”As Colorful, Modern, Fun, Functional ProductsAcross All Categories & Price Points.

Fab Sold $65K On Our First Day.

We Reached 1M Members In Less Than 4 Months. For An E-Commerce Site!

We Sold $20M Of Products In Our First 6 Months.

And Going Into 2012 We Knew We Would Sell More Than $100M In Our First Full Calendar Year.

We Began To Realize That The Fab Idea Is So Much Bigger And Differentiated Than “Flash Sale” Websites.

A Lifestyle.Horizontal.Emotional.Social.Aspirational.Yet, Everyday Accessible.Product Driven, Not Brand Driven.First Run, Not Inventory Liquidation.Good Prices, Not Deep Discounts.A Real Marketplace.A Global Opportunity.Wow!

Fab Is:

So We Started To Think Big.Really Big.Like IKEA Big.Amazon Big.

We Reimagined e-Commerce.

From Shopping to Wow Experiences.From Commodity to Emotions.From Mundane to Exciting.From Drab to Fab.From Amazon to Fab.

In January 2012 We Embarked On A 16 Month Plan To Pivot From The Top Design Flash Website To The World’s #1 Design Store.

22 Months Later.

Fab Has 12 Million Registered Members.

[email protected]

Fab Gets 6 Million Unique Visitors Per Month.

Fab Sells In 28 Countries.

And 40% Of April’s Sales Are Outside The U.S.

More Than 7 Million Items Sold.

1 Product Sold Every 7 Seconds.

>33% of Sales Via Mobile.

2/3 of Daily Sales From Repeat Customers.

Fab Will. With Certainty. More Than Double Revenue In 2013 Over 2012.

We’ve Worked With More Than 12,000 Designers.

Providing Them An Unparalleled Platform To Show Off (And Sell) Their Designs.

And Grow Their Businesses.

We Proved That You Can Sell Art Online.

Art Is 10% Of Our Sales.

We Proved That You Can Sell Jewelry Online.

Jewelry Is 10% Of Our Sales.

We Made a Market For Design Apparel. Not Designer. Just Good Design.

Wearables Are Now 20% Of Our Sales.

And We Created The Largest Marketplace For Modern, Everyday Exciting Home Products.

Everyday Designs For Home Are 50% Of Our Sales.

Nearly 5% Of Fab’s Customers Have Already Purchased Furniture.

We took on operations like no other e-commerce 2.0 company. We invested in warehousing and logistics.

Most Fab orders now ship within 24 hours of purchase.

And we haven’t even scratched the surface of our team’s operational ambitions.

Throughout 2012 we introduced enhancements that took Fab more and more in the direction of being the world’s most exciting design store.

Persistent merchandise.Departments.Search.Discovery-based navigation.Mobile-first development.

On January 1, 2012 There Were 2,000 Products On Fab.

We Ended 2012 With 15,000 Unique Products On Fab. Every Day.

That Makes Fab The World’s Largest Design Store. Period.

There Are 33% More Products On Fab Than IKEA Sells.

And Now, Even Before Today’s Announcements, 2/3 Of Fab’s Daily Revenue Is Not From New Flash Events.

We Sell More From Search And Browsing Than We Do From Flash.

And We Continue To Reinvent And Reimagine Online Shopping.

We Are Never, Ever, Complacent.

This Is Just The Beginning Of A Very Long Fab Journey.

PivotAnnouncement #1

Redesign

Introducing The World’s #1 Design Store.

A Whole New Fab.Reimagined from the Ground Up.

Everyday Design.Made Easier Than Ever Before.

Here’s Just Some Of What’s New:

Unified Experience Across Web, Smartphone, & Tablet.More Visual.Better Search.New Discovery Experiences.Simple Filtering & Sorting.Fab Departments.Designer Pages.Exclusively Fab.More Social Than Ever.The Fab Outlet.Fab Marketplace.

All Designed to Help You Love What You Love.

The New Fab iPad App.

The New Fab iPhone App.

The New Fab Web Experience.

The New Fab Homepage.

Interactive Sub-Navigation.

New Search.

Now Trending. Real-Time Social Shopping Ticker.

Department Page.

Designer Pages.

Exclusively Fab Collaborations

The Fab Outlet

Fullscreen Fab.

Announcement #2

Exclusively Fab

Designed by Fab

DesignerCollabs

Foundby Fab

Announcement #3

France

Prior to Today, Fab Served 85% of EU Countries.

Starting Today,Fab Also Sells In France. now reaching 99% of the EU.

Announcement #4

Designed By You

Fab has acquired MASSIVKONZEPT of Hamburg Germany.

The leader in online custom furniture.

30 Person Team.$10M Revenue Run-Rate.Profitable.

High Quality Furniture.Hand-Crafted In Europe.100% Customizable.Designed By You.

MK By The Numbers:7000 Customers.

$1000 average shopping cart, with largestcustomization orders reaching up to $100,000.

Over 10% sales are B2B: office owners, architects and carpenters.

900,000 people have used the configuration tools online.

10% of sales in 2 years are from repeat buyers.

DesignedBy You

The New Fab Designed By You. dby.fab.com

Customize Your Own Furniture.

Choose Your Own Materials.

Live The Fab Life.

Announcement #5

Stores

On Your Desktop

And Now, Fab’s First Retail Store. Hamburg, Germany.

The Fab Store. Hamburg, Germany.

Fab will test physical retail environments and different types of retail formats in Hamburg and in other markets.

Our approach to physical retail is the same as online. Reimagine. Reinvent. Disrupt. When we feel like we are able to achieve that, we will expand further.

Discover What You Love.

Find What You Love.

Love What You Love.

#lovewhatyoulove

5 Big Fab Announcements | April 30, 2013

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