5 Basic Social Media Moves to Improve Your Career

IASA 2016 Session #321

Presented on Tuesday, June 14, 2016

Today’s Speakers

Darin M Reffitt, Director, Demand Generation & Campaign Management, EIS Group

Darin Reffitt is responsible for driving leads into the sales funnel at EIS Group. With nearly

20 years of experience in marketing and communications, his focus at EIS Group is on lead

generation and lead nurturing in marketing core system software to insurance companies.

He is also a volunteer with the IASA and chairs the Solution Provider Enrichment

Committee, leading the efforts of the IASA to educate vendors and other service providers

to better understand and meet the needs of insurance carriers. He volunteers with other

organizations, writes about marketing, social media and networking as a Market Expert for

Business.com, and golfs, poorly.

Jennifer Overhulse, Principal Owner – St. Nick Media Services

Jennifer Overhulse is a writer, as well as a marketing and public

relations (PR) expert, with an extensive journalism background and

insurance industry-specific expertise. Her sweet spots lie in identifying issues, niches

opportunities for clients, developing provocative content and

tailoring messaging to resonate with targeted audiences. Jennifer has

been published in print and web publications as diverse as: The Stars & Stripes, The

Louisville Business Courier, The Kentucky Post, The Encyclopedia of Sculpture, Suite

101, Book Magazine, Insurance & Technology, Tech Decisions, Best’s Review, National

Underwriter, Insurance Networking News, IASA’s Interpreter and the Journal of

Insurance Operations. Mic drop…she also once considered a career in archaeology,

but went into journalism for the money.

@stnickmedia

@dmreffitt

5 Basic Social Media Moves

Agenda

1. Protect Your Privacy

2. Use the Full Potential of LinkedIn

3. Curate Content

4. Consider Content Creation

5. Manage Your Facebook Content

PROTECT YOUR PRIVACY

General Privacy Considerations

Think before giving any system access to your contact

list

LinkedIn Privacy Tricks

Use the option to turn off notifications when updating

content:

Make a conscious choice on connection strategy:

Open to anyone?

Only former co-workers?

Decision-based connections?

Twitter Privacy Options

Open or Closed?

You’re judged by who you follow

“If you lie down with dogs..”

Know the handles

Note that it’s a personal account

Short disclaimer

Make a conscious choice on follower strategy:

“I follow everyone!”

“I follow back!”

Selective following

Growth by mass following/unfollowing

Google+ Downstream Considerations

Your Google+ choices flow & impact throughout Google

Google Search

YouTube

Gmail

Google Maps

Hangouts

And then there’s Facebook…

Privacy considerations are significant

Will be covered in its own section at the end:

Manage Your Facebook Content

USE THE FULL POTENTIAL OF LINKEDIN

Complete Your Profile

Professional picture

Professional name

Attention-grabbing heading

Vanity URL for links

Contact info

Other social media

Summary demonstrating

expertise

Experience

Blog posts/Slides

NEW! Header photo

One more thought about summaries…

Complete Your Profile

Employment History

Recommendations

Volunteer Roles

Skills & Endorsements

Complete Your Profile

Honors & Awards

Languages

Education

New LinkedIn Categories

Volunteering Opportunities

Organization Memberships

Test Scores

Courses

Patents

Causes

Supported Organizations

Projects

Publications

Advice for Contacting

Posts

Networking

What is the Power of Your

Network?

Be consistent

Build reputation

Create demand

Get introduced

Job prospects

Follow-up in-person or virtual

introductions with an immediate

and personal LinkedIn invitation

Mine “People You May Know” to

build your network

5 Basic Social Media Moves

5 Basic Social Media Moves

Proofread!

Proofread!

Proofreading

can make you

or

break you.

Join Groups

Vocation-based Groups

Headhunting Groups

Seniority-based Groups

Affiliation-based Groups

Alumni Groups

Organizational Groups

Industry-based Groups

Solicit Recommendations

Recommendations are powerful! • Someone else recommending you

is more effective than anything

you tell about yourself.

• The time to ask for

recommendations is BEFORE you

need them.

CURATE CONTENT

Are you

A content

curator ?

Absolutely!

5 Basic Social Media Moves

What will you be known for at the end of the day?

5 Basic Social Media Moves

Establish yourself as an expert • Determine where to shine the light

• Find the right space with room to grow

• Plant seeds

• Nurture accordingly

Grow Your Audience

Find the Right Distribution

Channels

Harvest on a Timely

Basis

Where do I find content?

PERSPECTIVE

DIFFERENTIATES

YOU

CONSIDER CONTENT CREATION

Audience Considerations

Traditional Publishing Platforms

Change with the Times

Podcasting

Serial

4-Hour Work Week

Denim Rivet

Don’t be Afraid of your Webcam

with video.

Changing Channels

MANAGE YOUR FACEBOOK CONTENT

Use Lists

Avoid crossing personal and professional lines

Protect Your Privacy

Use the tools Facebook provides:

Watch out for Memes!

Perform a Privacy Checkup

Mind the Gap!

Not everyone thinks like you

Humor

Politics

Religion

Race

Watch where you comment!

Know what these symbols mean in friends’ posts:

Public: Anyone can see your comments

Friends of Friends: broad distribution

Custom: unknown. Could be any combination Protip: Consider explaining when you post

Friends: All of the person’s friends can see your comments

Q&A

Thank you for your time!

Any questions for today’s

speakers?

Darin

Reffitt

Jennifer

Overhulse

Slides

Slides will be posted to SlideShare

• @stnickmedia

• @dmreffitt

Cross posted to our Twitter accounts & LinkedIn profiles

Look for us there!

Contact Info

Jennifer Overhulse

St. Nick Media Services

jen@stnickmedia.com

Darin Reffitt

EIS Group

dreffitt@eisgroup.com