£5 Apps Sanitised
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£5 Apps, 14 th August 2007 The gritty reality of founding a software company
description
45 minutes at £5 apps in Brighton, giving a potted history of Future Platforms.
Transcript of £5 Apps Sanitised
£5 Apps, 14th August 2007
The gritty reality of founding a software company
Where It All Began
“And they have a plan”
What do we do?
• 99% work for hire
• For the telecomms industry:R&D, prototyping, IXD, production
• For content owners & VC-funded startups:Product development & operations
• For the marcomms industry:Interpreting & executing mobile advertising
gardenthere’s a
in yourmobile...
November 11, 2004Portfolio Q4 2004
Popcorn Catch (2003)
Conversion of a Flash game from the Disney
Channel; game concept and UI reworked for
Series 60 handsets
November 11, 2004Portfolio Q4 2004
BBC Radiomate (2004)
A personal radio guide for Series 40 handsets:
downloads EPG data, DAB text feeds and webcam
imagery, allows keyword and genre-based searches
of upcoming programmes
What we’re doing next
• More with our IP
• Cactus
• Cicada
• Exploring themes
• Framework for mass TV interaction
• Casual communication
Pith
• Starting out: working with friends, complementaritude, 50/50, location
• Growing up: focusing, design vs technology, bloodymindedness and luck
• Doing it: time-wasters & rev share, NDAs & confidentiality, business isn’t the work, advertising & PR, tigers in the sausage factory
• Work/life, exercise, finding enjoyment
