Tagline: Smart Life for EveryoneAapke pass nahin hai kya?The Galaxy Y Duos Lite commercial ads tagline is Change to SmartAgency: Cheil Worldwide SW AsiaClient: SamsungCreative team:Executive creative director (copy): Varun AroraCreative director (Art): Dinkar PodwalClient servicing team: AVP - Chandramouli Prasad, CSD Srijeet Das, AAD- Soma Chatterjee Production House: StorytellersDirected by: Arun GopalanProducer: Rana

The storyline unfolds in a really old office where clerks are busy typing and the main protagonist is one of them. A cashier approaches the main protagonist to give him his salary. The protagonists soon starts singing with sheer happiness as do all the typists. Similarly the newspaper boy and doctor appear as well. And then a kid appears to whom he hands over a Cadbury Dairy Milk bar. Cut to the scene where he protagonist's wife is all ready to go to the cinema for the evening. He even buys a ticket for her in black, since the movie is housefull. While watching the movie, he puts his hand around his wifes shoulder and she sees he is holding a Cadbury chocolate bar in his hand. Everybody joins in the celebration. The TVC underlines the brand's positioning that Cadbury Dairy Milk is always around to celebrate one's joyous occasions.

"The consumer insight," says Jha, "arose from the fact that most people feel indulgent on the day they receive their salaries. We decided to build up on this insight."

The media mix for the campaign comprises TV, outdoor, Internet and radio. The creative team includes Piyush Pandey, Avasthi, Jha and Mahesh Gharat. The film has been directed by Prasoon Pandey of Corcoise Films.Cadbury India has unveiled a new campaign that continues with the brand's 'Kucch Meetha Ho Jaye' positioning. Created by Ogilvy & Mather