Floral DesignAdvertising

Plant: Bromeliad

Term: Advertising

BromeliadUrn Plant• Flowering – Usually will only flower once in their

lifecycle. Flowers last 6 – 9 mos.• Temp: 60 – 85• Bright indirect sunlight• Keep soil evenly moist• Feed monthly spring – fall• Pests: Scale• Propagate by cutting off plantlets at the base of

the parent plant.

Advertising

• Paid promotional activities. Supplying information to the public to induce people to buy a product.

Planning for advertising

• Any plan should address the following stages: – Who is the potential TARGET AUDIENCE of the

advert? – WHAT do I wish to communicate to this target

audience? – Why is this message so IMPORTANT to them? – What is the BEST MEDIUM for this message to take– What would be the most appropriate TIMING? – What RESOURCES will the advertising campaign

need? – How do we CONTROL our advertising and monitor

success?

Media

• Websites: Local

• Newspaper

• TV

• Radio

• Billboards

• Magazines

• New Media - texting

Branding• Strategy to differentiate products and companies, and to

build economic value for both the consumer and the brand owner.

A brand is a logo A brand is a company - Coca-Cola. A brand is a risk reducer - familiarity A brand is a personality, beyond function: Ipod

vs MP3 A brand is a cluster of values, - Banana Republic A brand is added value - Mercedes A brand is an identity or image - Volvo A brand is a relationship - Chipotle

Signage

• 1st impressions are everything

• 4-10 sec to convey your message

• Message can’t convey everything

• Most important:– Name of the Company– Idea of what they sell

• Not a list

– Feeling generated by the image

Marketing Project

• Select a floral or related product to market• Identify the Placement of the product

– Who will you sell it to?– How will you sell it?

• Plan a promotion for it– How will you convince people that they should buy?

• Pricing– What pricing strategy will you use?

• Make an advertisement for your product

Example

• Product 1: - – Romantic Rose bouquet– Good quality flowers – not discount – not OTT

• Placement – – Selling in a busy shopping center, – Selling to adults on their way home from work– Packaged and ready for pick-up without waiting

• Promotion – – Signage with happy couples– Catchy slogan about flowers make my day– Bright – noticeable colors

• Pricing– Moderate – above grocery store – below HE florist

Mixed Bouquet