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Transcript of 5 4 3 2 GM’sChallenges Bombardier Customer’s Side Contents 01 Case Analysis 02 Current...
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GM’sGM’s
ChallengesChallenges
Bombardier
Bombardier
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Customer’s SideCustomer’s Side
Contents
01 Case Analysis
02 Current Information
03 New way to approach to customers
Supply’s Side
Case Analysis01
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01 Customer’s Side
ChallengesChallenges Leveraging the brand
ChallengesChallenges Dealers Relation
InitiativesInitiatives Leveraging Customer’s data
InitiativesInitiatives Customers satisfaction
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Case Analysis01
Customer’s Side
Contents
02 Current Information
03 New way to approach to customers
Supplier’s SideSupplier’s Side
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01 Supplier’s Side
ChallengesChallenges Communication’s Channel
InitiativesInitiatives Shoring up CommunicationIn the Supply Chain
InitiativesInitiatives The “Big Three”launchedConvinist
ChallengesChallenges Logistics
InitiativesInitiatives Build To Order to Delivery
InitiativesInitiatives Inventing new Practices in Logistics
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02 Current InformationCurrent Information02
Case Analysis01
Customer’s Side
Contents
03 New way to approach to customers
Supplier’s SideSupplier’s Side
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02 Current Information
CurrentCurrent
InformationInformation
1 Labour Union
Global Crisis 2
3 Weak Competitiveness
Increased cost of raw materials 4
5 Unsatisfied customer's needs
Increased cost of raw materials 6
Compensation for employees through having negotiation
(ex: extra day-off, not excessive incentives
Request support
from the government
Changing Marketing Strategies
Change company's approach to production
Alliance with company like such as "Dupont”
Customized the cars depends on customer's preference
Customer management system
Investing in alternative resources
Developing none gasoline vehicles
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03 New way to approach to customersNew way to approach to customers
03
Current Information02
Case Analysis01
Customer’s Side
Contents
Supplier’s SideSupplier’s Side
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Extension of Guarantee
Way.1
03New way to approach to customers
Customer’s Management system
Way.2Applying new human
resource strategy
Way.3
GM
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04 Questionarie
What are the Challenges that GM face with currently?
What are the suitable ways to deal with the challenges of GM?
What are the key elements to succeed in future car industry?
How can they meet customer's satisfaction?
What Big Three stand for?
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Bombardier
C.A.S.E
General
MotorsThank You