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Kurzweil’s Blog Post “The Ubi ubiquitous computer is here?” Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein Home Automation

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Kurzweil’s Blog Post!

“The Ubi ubiquitous computer is here?”!

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Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

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Speculative Concept!

Artificial Intelligence & Home Automation

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

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Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

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Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Ethnographic Research!

Extreme Users:!Observe 20-30 years old people cooking for themselves more than 4 times a week.

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Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

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Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Ethnographic Research!

Extreme Users:!Confused & tired

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Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

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Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Ethnographic Research!

Extreme Users:!Be interrupted by reading recipes

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Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

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Ethnographic Research!

Extreme Users:!Be interrupted by cellphone

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

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Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

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Yao Wang | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHome Automation

Ethnographic Research!

Extreme Users:!Cooking in a smoke-!filled environment

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Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

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Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

https://www.youtube.com/watch?v=-riOeGOmkjE&feature=youtu.be

Ethnographic Research!

Extreme Users:!Feel busy!Feel afraid to approach!

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

https://www.youtube.com/watch?v=-riOeGOmkjE&feature=youtu.be
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Ethnographic Research!

Unmet Need 1:!A system that would monitor air condition and food temperature. Control the speed of the cooker hood and fire automatically.

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Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

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Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

Ethnographic Research!

Unmet Need 2:!A service that can prevent people from being interrupted when they are cooking.

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

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Interim Proposal!Using the Artificial Intelligence technology, weighing scale, air monitoring and temperature sensor to create a cooking assistant system.

Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

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Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

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Interim Proposal!The system has the capability of Anti- disturb, cook guiding and controlling the cookers.

Home Automation

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Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

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Interim Proposal!Applications include an AI voice-operated device, a Cooking Guide App and smart cookers.

Home Automation

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Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

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Brand Name Development

Home Automation

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Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

Kurzweil’s Blog &!Ethnographic Research!

Further Development Adjustment Brand Name

UbiquitousConnectivity

CookAutomation

MonitorSafe

KitchenSmart

Artificial Intelligence

TogetherGuide

CompanyAssistantCondition

FocusControl

AccommodateAdjust

ConitorCoMoInCook

Cook SideCosideEcook

InCook

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Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein

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Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

Brand Character DiagramPersona Tone

Language Purpose

ConsiderateReliableRational

HelpfulTechnical

Incorporate

SellForwardPromote

IntelligentRigorous

Innovative

InCook


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