4W Image - Digital Wall Paint Media - RAV International

4W IMAGE - Digital Wall Paint Media RAV International has introduced 4W Image - Digital Wall Paint Media, a new wall painting media that transforms wall advertising and expects widespread adoption of the media in the outdoor space given its aesthetic value and ease-of-deployment. It was noted some time back that traditional wall painting, though popular in many markets in India, was riddled with quality issues. Most often, the traditional wall paintings bore spelling mistakes, irregular graphics, colour mismatch, proportional errors and other consistency issues. Against this back drop, the firm decided to introduce 4W Digital Wall Paint Media which is meant to replace the traditional/conventional wall painted ads. 4W Image - Digital Wall Paint Media addresses the typical issues seen with traditional wall painting and ensures that the brand identity is preserved as the medium replicates print / outdoor creatives on walls instead of only key messaging and is easy to apply. This media is a unique material with unsurpassed strength and outstanding tear and puncture resistance. The media does not fall apart once mounted on any surface unlike paper and PVC. And can be pasted on all forms of walls plastered. While the cost of 4W IMAGE - Digital Wall Paint Media is higher than traditional wall painting, we look at both brands that are currently doing wall paintings and those that are not considering the traditional media as it cannot replicate their mainline creatives. There is scope for wide use of 4W IMAGE - Digital Wall Paint Media, especially since a large section of marketing / outdoor advertising in tier 2 cities, towns and villages is still done through wall paintings. The medium is adapting to various state regulations and civic body enforcements by using paid walls with proper permissions from civic bodies. The smaller markets are indeed the most promising destinations for this media. Traditionally, wall paintings were done in the interiors of cities, villages, next to railway stations, bus stops, in and around shops and the market areas, especially in areas which do not have billboards. “4W IMAGE - Digital Wall Paint Media, is one of the most effective methods of advertising in urban and rural India offering great visibility and brand awareness.” 4W IMAGE - Digital Wall Paint Media can be used for Solvent, Eco-Solvent, Inkjet, Offset or Screen Printing on existing machines. And if the creative has the 3D depth, the wall graphic will stand out in the outdoor space The material does not pose any health hazards to people who come in contact with this media on the streets, during the research and development phase of the media one of our key objectives was to make it as environment friendly as possible and we have ensured that the final product is 100 per cent eco-friendly, non-toxic and 100 per cent recyclable.”

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Transcript of 4W Image - Digital Wall Paint Media - RAV International

4W IMAGE - Digital Wall Paint Media

RAV International has introduced 4W Image - Digital Wall Paint Media, a new wall painting media that transforms wall advertising and expects widespread adoption of the media in the outdoor space given its aesthetic value and ease-of-deployment. It was noted some time back that traditional wall painting, though popular in many markets in India, was riddled with quality issues. Most often, the traditional wall paintings bore spelling mistakes, irregular graphics, colour mismatch, proportional errors and other consistency issues. Against this back drop, the firm decided to introduce 4W Digital Wall Paint Media which is meant to replace the traditional/conventional wall painted ads.

4W Image - Digital Wall Paint Media addresses the typical issues seen with traditional wall painting and ensures that the brand identity is preserved as the medium replicates print / outdoor creatives on walls instead of only key messaging and is easy to apply. This media is a unique material with unsurpassed strength and outstanding tear and puncture resistance. The media does not fall apart once mounted on any surface unlike paper and PVC. And can be pasted on all forms of walls plastered.

While the cost of 4W IMAGE - Digital Wall Paint Media is higher than traditional wall painting, we look at both brands that are currently doing wall paintings and those that are not considering the traditional media as it cannot replicate their mainline creatives.

There is scope for wide use of 4W IMAGE - Digital Wall Paint Media, especially since a large section of marketing / outdoor advertising in tier 2 cities, towns and villages is still done through wall paintings. The medium is adapting to various state regulations and civic body enforcements by using paid walls with proper permissions from civic bodies.The smaller markets are indeed the most promising destinations for this media. Traditionally, wall paintings were done in the interiors of cities, villages, next to railway stations, bus stops, in and around shops and the market areas, especially in areas which do not have billboards. “4W IMAGE - Digital Wall Paint Media, is one of the most effective methods of advertising in urban and rural India offering great visibility and brand awareness.”

4W IMAGE - Digital Wall Paint Media can be used for Solvent, Eco-Solvent, Inkjet, Offset or Screen Printing on existing machines. And if the creative has the 3D depth, the wall graphic will stand out in the outdoor space The material does not pose any health hazards to people who come in contact with this media on the streets, during the research and development phase of the media one of our key objectives was to make it as environment friendly as possible and we have ensured that the final product is 100 per cent eco-friendly, non-toxic and 100 per cent recyclable.”