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PTU-MBA- (Semester 4) : MARKETING

Assignment (Handwritten) for Internal Evaluation

of Students who are working in the Companies

LAST DATE FOR SUBMISSION : 29.07.2013

Subject 1 : STRATEGIC MANAGEMENT

SECTION A (Answer in about half-a- page on each topic)

Answer ALL the Questions.

Each question carries TWO MARKS 5 X 2 = 10

Write in brief about following TOPIC / MANAGEMENT PRACTICE, IN YOUR

COMPANY with suitable examples:

A1). Identify four important External Environmental Factors

A2). Corporate level strategy

A3). Meaning & significance of Core Competence

A4). Outline the importance of Differentiation Strategy

A5). Advantages of outsourcing

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SECTION B (Answer in about 1 to 1.5 pages each )

Answer ANY FOUR QUESTIONS with Spl. Ref. to YOUR COMPANY.

Each Question carries FIVE MARKS 4 X 5 = 20

B1). Draw the block diagram of Proters 5-force model and explain each force with

reference to an organization

B2). What is a Value Chain? Describe the benefits of Value Chain Analysis.

B3). What is a strategic alliance? What are the reasons for companies to form

strategic alliances?

B4). Indicate & illustrate the Porters framework of Competitive Strategies.

B5). Discuss the role of TOWS Matrix in matching the internal and external fac

tors

of an organization.

B6). Evaluate the Marketing Issues confronted in Strategy Implementation.

Subject 2 : PROJECT EVLAUATION & IMPLEMENTATION

SECTION A (Answer in about half-a- page on each topic)

Answer ALL the Questions.

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Each question carries TWO MARKS 5 X 2 = 10

Write in brief about following TOPIC / MANAGEMENT PRACTICE, IN YOUR

COMPANY with suitable examples:

A1). What is project appraisal?

A2). Explain termination phase of Project Life Cycle.

A3). What is Detailed Project Report (DPR)?

A4). Enumerate four factors for the success of a project

A5). What are failure factors?

SECTION B (Answer in about 1 to 1.5 pages each )

Answer ANY FOUR QUESTIONS with Spl. Ref. to YOUR COMPANY.

Each Question carries FIVE MARKS 4 X 5 = 20

B1). What is rate of return method of capital budgeting?

B2). Explain pay back period for same cash flows and different cash inflows.

B3). Multiple rate of return & its significance.

B4). Measures to reduce the duration of critical path

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B5). What is contract management?.Explain commercial terms used in procurement.

B6). Explain importance of Project Life Cycle.

Subject 3 : RURAL MARKETING

SECTION A (Answer in about half-a- page on each topic)

Answer ALL the Questions.

Each question carries TWO MARKS 5 X 2 = 10

Write in brief about following TOPIC / MANAGEMENT PRACTICE, IN YOUR

COMPANY with suitable examples:

A1). Characteristics of rural advertisement that your company adopts

A2). What are the rural market index parameters that your company takes into

account for going rural?

A3). What are the recent practices of your company in rural marketing?

A4). Elaborate on the brand building initiative of your company in rural marketing.

A5). Consumer behavior insights of rural marketing discuss in the light of your

SECTION B (Answer in about 1 to 1.5 pages each )

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Answer ANY FOUR QUESTIONS with Spl. Ref. to YOUR COMPANY.

Each Question carries FIVE MARKS 4 X 5 = 20

B1). Explain one salient feature of rural financing strategy practiced

B2). Assume that you are asked by your company to be in charge of rural

marketing. Prepare a detailed strategic plan for rural marketing in terms of:

a) rural consumer insights b) 4 Ps strategies, c) attracting ruralmarkets

B3). What are the various problems faced by your company in rural marketing?

B4). After globalization a lot has changed with regard to rural marketing.

Substantiate with your company examples.

B5). Illustrate the pricing strategy adopted by your company for Rural Marketing

with an example.

B6). Discuss about the various government schemes that help your company in

rural marketing strategy.

Subject 4 : INTERNATIONAL MARKETING

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SECTION A (Answer in about half-a- page on each topic)

Answer ALL the Questions.

Each question carries TWO MARKS 5 X 2 = 10

Write in brief about following TOPIC / MANAGEMENT PRACTICE, IN YOUR

COMPANY with suitable examples:

A1). Effect of Globalization on Business Operations.

A2). Franchising & Licensing in International Business operations

A3). Strategic Alliances & Joint Ventures.

A4). Tariff & Non-Tariff Barriers

A5). Export Documentation

SECTION B (Answer in about 1 to 1.5 pages each )

Answer ANY FOUR QUESTIONS with Spl. Ref. to YOUR COMPANY.

Each Question carries FIVE MARKS 4 X 5 = 20

B1). The main reasons for company to enter International markets?

B2). Ethnocentric, Polycentric, Regiocentric & Geocentric orientations with --------

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suitable examples.

B3). The International economic environment. What is the role of

international trade on Globalization ?

B4). Important considerations in International Marketing with suitable examples

B5). Illustrate the International Product strategies with examples.

B6). Differences between International Marketing and Domestic marketing

strategies

Subject 5 : PRODUCT & BRAND MANAGEMENT

SECTION A (Answer in about half-a- page on each topic)

Answer ALL the Questions.

Each question carries TWO MARKS 5 X 2 = 10

Write in brief about following TOPIC / MANAGEMENT PRACTICE, IN YOUR

COMPANY with suitable examples:

A1). Project Life Cycle (PLC) & its characteristics

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A2). Significance of branding for Companys products & services

A3). Major segmentation variables

A4). Pricing decisions in various business environments

A5). Brand positioning & re-positioning

SECTION B (Answer in about 1 to 1.5 pages each )

Answer ANY FOUR QUESTIONS with Spl. Ref. to YOUR COMPANY.

Each Question carries FIVE MARKS 4 X 5 = 20

B1). How does particular brand (s) positioned in market

B2). Recommended steps for generating a new product

B3). Role of Advertising in effectively communicating a brand

B4). Role of marketing research in the success of a product in market

B5). Brand equity & its advantages to marketers

B6). Brand licensing & franchising