4th Annual OTC Pharma Asia 2014, Singapore
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OTC sales in Asia-Pac region (excl. Japan) account for 21% of global OTC sales as of Sept 2012, according to IMS analysis. In fact, for the 3rd consecutive year, Asia-Pac sales have significantly outpaced the global OTC market growth. At the center of the growth, it becomes a priority for Asian consumer health companies to continue reinventing their business as the market becomes more competitive than ever. The annual OTC conference is the first and only regional platform in Asia to access the latest market trends, regulatory updates, marketing strategies as well as strategic advice by industry experts to achieve sustainable growth and maximize ROI in the evolving consumer health market. Key Discussion Themes: Market Entry & Expansion Strategies in Asia Updates on ASEAN Health Supplement Regulations Driving OTC Business Growth with Prescription Sales Promoting OTX/Pharmacist-Only-Medicine Segment Marketing: Targeting Women, Elderly & Children’s Health Consumer Trends & Growth Strategies in China & Indonesia’s Consumer Health Market Launching a New OTC Brand Successfully OTC Consumer Segmentation, Innovation & Branding Tools Shopper Marketing for Pharmaceutical Industry For more information, visit: www.otcpharmaasia.com
Transcript of 4th Annual OTC Pharma Asia 2014, Singapore
LifeSciences
Asia 2014OTC Pharma
Produced by:
REGISTER NOW! Customer Service Hotline: +65 6508 2401
International Marketing Partner:
www.otcpharmaasia.com
Media Partners:Session Spotlight Sponsor:
4TH ANNUAL
25 - 28 February 2014 | Grand Copthorne Waterfront Hotel, Singapore
Still Asia’s ONLY OTC & Consumer HealthDevelopment Conference
Supporting Association:
Stellar Line-Up of Speakers Include:
Alan HsuVP & General ManagerGSK ConsumerHealthcare China– Wellness, Oral Healthand Skin Health, China
Daisy WongGlobal MarketingDirector, IMEDEENPfizer ConsumerHealthcare, USA
Dr NoppadonAdjimateraGlobal Regulatory AffairsDirector – HealthCategoryReckitt BenckiserHealthcare, UK
Cristina SabarreMarketing Director– Singapore, Indonesia,Malaysia, PhilippinesClusterJohnson & Johnson,Philippines
Fransiscus XaveriusWidiyatmoHead of CorporateBusiness DevelopmentKalbe Farma, Indonesia
Nissim GhogeOTC Head – PhilippinesNovartis ConsumerHealth, Philippines
David O’MooreRegional DirectorBusiness Development,OTC / Consumer Health,Business Unit HealthcareDKSH, Thailand
WHAT’S NEW?Updates on Asia OTC & HealthSupplement RegulationsMarket Entry & Expansion Strategiesin AsiaEstablishing Premium OTC BrandPropositionPromoting OTx/Pharmacist-Only-MedicineDriving OTC Business Growth withPrescription Sales & Rx-to-OTC switchSegment Marketing: Targeting Women,Elderly & Children’s HealthLaunching a New Brand Successfully
Consumer Trends & Growth Strategies in China
Market Experience from Indonesia’s BI, Kalbe, GSK & PTCombiphar
PLUS Special Focus China & Indonesia Market Insights
PRE-CONFERENCE WORKSHOP25 February 2014 • 1330 – 1700
How to Deliver a SustainableRx-to-OTC Switch?
POST-CONFERENCE OTC MARKETINGWORKSHOP28 February 2014 • 0900 – 1700
Part A: Pioneering ConsumerSegmentation, Innovation &Branding Tools for the OTC Industry
Part B: Marketing OTC Brands toShoppers – Revolutionizing YourBrands
Dickson SusantoHead of BusinessDevelopment(Consumer),PT. Combiphar,Indonesia
SPONSORSHIP OPPORTUNITIESRaise awareness for your products & services available to Marketing & Business DevelopmentPersonnel from Asia’s Pharma Consumer Health industry.Sponsorship options for exhibition/speaking slots/on-site branding are available for yourneeds. For more information about placing your brand & profile top-of-mind to key buyers,contact Yvonne Leong, Business Development Manager on Tel: +65 6508 2489 /[email protected]
Asia 2014OTC Pharma
4TH ANNUAL
25 - 28 February 2014 | Grand Copthorne Waterfront Hotel, Singapore
Still Asia’s ONLY OTC & Consumer HealthDevelopment Conference
REGISTER TODAY! +65 6508 2401 [email protected] www.otcpharmaasia.com
“According to IMS analysis, for the 3rd consecutive year,Asia-Pac sales have significantly outpaced the globalOTC market growth.”
Now is the time for Asian consumer health companies to reinventtheir business as the market rapidly evolves and becomes morecompetitive than ever. IBC’s OTC Pharma Conference is stillAsia’s first and only conference focusing on the OTC and healthsupplement business opportunities and marketing strategies.
With even more real-life case studies and best practices fromseasoned consumer health marketing professionals, the 2014conference will feature the latest OTC market trends, growthopportunities, regulatory updates and strategic advice to achievecompetitive advantages and sustainable growth in the region.This is the not-to-be-missed meeting of the year for all consumerhealth business unit directors and marketing managers in Asiato experience leading edge content and networkingopportunities.
Key Topics to Be Discussed:Consumer Trends & Emerging Market OpportunitiesRegulatory Strategies & ASEAN HarmonisationStrategic Sales & MarketingBranding & Segment MarketingRetail & Trade MarketingRegional Growth Strategies
WHY You Should AttendThe ONLY Regional OTC Conference specifically designed forOTC/Consumer Health Business Leaders and Marketers operating inAsiaBenchmark your business unit against INDUSTRY BEST PRACTICES,from strategic planning, sales, branding, Advertising and Promotion,distribution to retail marketingIdentify SUCCESS FACTORS & GROWTH STRATEGIES to achievesustainable growth in the OTC marketEXCLUSIVE NETWORKING PLATFORM for Heads of OTC &Product/Marketing/Business Development Managers in Asia
WHO Should Attend?This conference is recommended for Head of Department, business unitdirectors, managers and executives from pharma OTC/consumer health,FMCG, Nutraceutical, OTC Retailer & Distributor with the followingresponsibilities:• Marketing• Strategic Planning• Business Development & Sales• Category Management• Product Management• Brand Management• Regulatory Affairs• Advertising & Promotion• Trade Marketing• Brand Activation
• Market Access• Expert Marketing• Distribution• Channel Marketing• Consumer / Market Insights• Retail / Shopper Marketing• Market / Consumer Research• Research & Development• Product Development /
Innovation
A Menarini • Abbott Laboratories • Bayer • Boehringer Ingelheim Singapore Pte Ltd •BP Healthcare Group • CB Fleet International Singapore • CCM Pharmaceuticals Sdn Bhd• CD Pharma India Pvt Ltd • DKSH • Glaxosmithkline Consumer Healthcare Ltd • Ingelheim(Malaysia) Sdn Bhd • iNova Pharmaceuticals (Australia) • InQpharm Group • KalbeInternational • Kotra Pharma Malaysia Sdn Bhd • Live-Well Nutraceuticals Sdn Bhd • MegaLifesciences Ltd • Merck Pte Ltd • Merz Asia Pacific Pte Ltd • MSD Pharma (Singapore)Pte Ltd • Mundipharma Pte Ltd • Natural Health Laboratories Ltd • Nicholas Hall AsiaPacific Pte Ltd • Novartis Asia Pacific Pharmaceuticals Pte Ltd • NTUC Unity Healthcare• OLIC Thailand Ltd • Pfizer Inc • Pharmaniaga Marketing Sdn Bhd • Piramal HealthcareLtd • Procter & Gamble • Professional Insights Marketing Services • PT Actavis Indonesia• PT Anugerah Pharmindo Lestari • PT Bintang Toedjoe Indonesia • PT Combiphar • PTJohnson & Johnson Medical • PT Kalbe Farma Tbk • PT Merck Tbk • Reckitt Benckiser •Rohto Pharmaceutical • Sanofi Aventis • Santen Pharmaceutical • Teva Pharmaceutical• United Laboratories Inc • YSP Industries Malaysia Sdn Bhd • Plus many more...
Past Attending Companies Include:
BY INDUSTRY
■ Pharma OTC 65%
■ Health SupplementCompanies 10%
■ FMCG 10%
■ OTC Retailers &Distributors 10%
■ Consultants,Marketing &Advertising Agencies5%
